Global | Page 184 | MMA Global

Global

Resource
MMA's MOSTT research is rooted in individual interviews of major marketers and CMO's conducted by a team of professors from leading business schools.
Resource
A collection of resources of the latest tools and technology for marketing organizations.
Resource
A collection of resources on the changing role of the marketer.
Insight
In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities.
Tracker
Tracker for total cases, new cases, total deaths and new deaths for the Coronavirus Pandemic by country.
Article
WARC Data: Global Ad Trends (March, 2020)
Research
A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.

Wednesday, April 8, 2020 - 3:00am to 4:00am SGT

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.

Region: 
Speakers: 
Senior Partner
McKinsey and Company
Partner
McKinsey and Company
Partner
McKinsey and Company
Research
Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life.