Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

• Search behaviour tells us about consumer priorities
• Trends are here for now, and which ones are here to stay
• What these trends mean for businesses.

Available on Think with Google:

• What is India searching for? Insights for brands
• Google Search data reveals how brands can help during the coronavirus pandemic