[India Webinar] Here for now v/s Here to stay - Perspectives on Changing Consumer Behaviour
Friday, May 8, 2020 - 12:30pm to 1:30pm IST
Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.
In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about
- Search behaviour tells us about consumer priorities
- Trends are here for now, and which ones are here to stay
- What these trends mean for businesses.
Available on Think with Google:
- What is India searching for? Insights for brands
- Google Search data reveals how brands can help during the coronavirus pandemic