location targeting

The Definitive Guide to Location Data

June 26, 2019

There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

I know where you were last night

April 25, 2016

A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a very distinct source of data from which we build mobile audience profiles. As mobile devices bump into known beacons, we understand an app audience's real-world behaviors and interests.

MMA Introduces Location Terminology Guide

MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.

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