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Google Year in Search Report - India

What Google Search Told Us About User Behavior Online in India

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report.

PDF(s):

google_india_year_in_search_report.pdf

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Google Mobile Search Ads

Committees:

Mobile Marketing Association

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Research Type(s):

Public Research

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Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.

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Think with Google - Marketing Trends That Defined Google's Year in Search

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Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

Submitted by Matt Brocklehurst on Tue, 03/11/2014 - 13:23

Member Submitted Content

Member Submitted:

Google Play Store and Mobile-Optimised Site

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

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PDF(s):

Case Study- Autoglass 2014 (UK).pdf

Case Study Type(s):

Automotive

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Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

Submitted by Matt Brocklehurst on Wed, 11/13/2013 - 06:36

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PDF(s):

Case Study- skn 2013 (UK).pdf

Case Study Type(s):

Pharmaceutical/Healthcare

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Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design

Submitted by Matt Brocklehurst on Tue, 10/29/2013 - 12:22

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PDF(s):

Case Study- Alpharooms 2013 (UK).pdf

Case Study Type(s):

Leisure/Travel

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Responsive Web Design

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Alpharooms

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

Submitted by Matt Brocklehurst on Fri, 10/18/2013 - 09:51

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”

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