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Google Year in Search Report - India

What Google Search Told Us About User Behavior Online in India

 

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report. 

 

 

Year In Search Report

Research Type(s): 

Think with Google - Marketing Trends That Defined Google's Year in Search

Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.

Think with Google - Marketing Trends That Defined Google's Year in Search

Just published on Think with Google - Google's "Year in Search" retrospective highlights the moments that defined 2016. Not only does search activity demonstrate how consumers turn to Google, it also provides valuable insights for marketers—especially as they set their road maps for 2017.

Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

Member Submitted Content

Google Play Store and Mobile-Optimised Site


By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

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Google Play Store and Mobile-Optimised Site
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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
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    Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead

    SAIB Mobile Site

    GOALS
    • Penetrate the mobile market to ensure customer reach and relevance
    • Minimize cost per lead
    • Maximize number of leads
    APPROACH
    • Target mobile users via Google’s search and display advertising
    • Website optimized for mobile browsing with added click-to-call and store locator functionality
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    SAIB Mobile Site
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    Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices

    Plusnet Responsive Site

    GOALS
    • Facilitate site conversions on all devices
    • Improve user experience and customer journey
    APPROACH
    • Built website using responsive web design (RWD)
    • Increased investment in mobile search marketing
    RESULTS
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    Plusnet Responsive Site
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    Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

    Schuurman Schoenen

    GOALS
    • Increase efficiency in campaign management
    • Tailor ads according to usage trends and device
    • Capture users to drive online and offline sales
    APPROACH
    • Upgraded all AdWords advertising to enhanced campaigns
    • Adjusted bids by device, location and time of day
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    Schuurman Schoenen
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