Influencers are quickly becoming a natural part of marketing budgets, esp. during Covid-19, in which influencer voice becoming the new brand voice with their own inspiration, credibility and authenticity.
Questions to advertisers are no longer questions of whether or not to do Influencer Marketing, but about “How & How much”: How to create an effective Influencer campaign? How to do it at scale? And finally, how to capture the new audiences as the new realities establish? 

Language: Vietnamese 

Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.

Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.

Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.

In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.

Language: English

In Pandemic time, while fear, tension, uncertainty and constant stream of negative news is widespread, we see the opportunity for celebrating positive & prideworthy values to all Vietnamese. By strongly attaching ourselves with #ProudlymadeinVietnam qualities – stories – human, brands do not just enhance Brand love and Appreciation. Most importantly, we receive the handshakes from Vietnam top Artists and Top Brands to together make proudly Vietnam.

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever. 
 
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.