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[Vietnam Webinar] Social Commerce: The Next Normal?

Apr 22, 2020 · APAC

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.

What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.

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Innity Software and Advertising Co. Ltd.

Kantar Vietnam

ByteDance Inc. (TikTok)

Fraud

Mobile Fraud in Vietnam

Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.

Released:

December, 2019

Education Section:

Benchmark Studies, Perspectives

Region:

APAC, Vietnam

Keywords:

Ad Fraud