App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.
In this webinar, we take a deep dive into mobile performance in Vietnam against APAC data, and spotlighting gaming apps trends to help marketers and developers understand user behavior in the region.
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