A seasoned marketing and business lead with 20 years of experience in consumer marketing and business management across various disciplines and leading Fast Moving Consumer Good companies in Vietnam. She is currently Chief Marketing Officer (CMO) of Techcombank, one of the leading digital banks in Vietnam with the promise of enabling Vietnamese people transform their dreams into successful realities by their own terms - “Be Greater”.
Prior than that, Tu Thai had 10 year experiences of working with FrieslandCampina as Vietnam Specialized Nutrition Director, and Global Specialized Nutrition Business Group Management team member. Under her leadership, Friso business has achieved solid successes and transformational milestones in strengthening brand health, becoming #1 brand in Infant Milk Powder market, acquiring new users, and reshaping the business model for profitable growth. She concurrently leads digital transformation for FrieslandCampina Vietnam across functions in collaboration with Royal FrieslandCampina Global Digital Leaders. Before that, Tu Thai had worked for Unilever 8 years, her last assignment was the Business Unit Director for Unilever Vietnam Oral Care business, and has worked on few categories at Unilever Vietnam as Business Unit Director and Group Brand Manager for Deodorant category. Tu Thai has an MBA from University of California Irvine (UCI) and a Business Management graduate degree in HCMC University of Foreign Languages and Information Technology.
Tu Thai is an inward driven individual in all things. She rises before the city wakes to train for her goal of achieving the coveted medal for completing all 6 World Marathon Majors. She is dynamic and respected at work, all the while passionately mothering her household of loving husband and three children. If you are wondering if she is exceptional in every way, just ask her family and friends. Her dream is to inspire Vietnamese people and leave an impact footprint for the next generation. Be Greater together!