Thuy Chu is Head of Strategic Planning at Adtima, a leading mobile first platform that helps businesses acquire real results from real users. Before devoting her work to Adtima, Thuy served as Associate Digital Director at Mindshare Enterprise in which she has contributed to the strong foundation to the continuous and sustainable leadership of Mindshare Vietnam. Under her leadership, the team has achieved unprecedented successes and award-winning projects to clients. Thuy started her adventure in Digital Industry as Digital Planner, and then accelerating her digital career to become a Sales Strategist, and finally a Sales Manager at Yahoo! Vietnam. During those 05 years, she had hold crucial roles; in which she was most recognised in developing key market monetisation strategy, successfully cultivating and fostering relationships with strategic partners and delivering Yahoo! Vietnam business ambition.