March 9, 2022
Moving Into The (Not So New Normal) Ramadan 2022
2022 marks the third year of Ramadan in the pandemic. But, irrespective of the unpredictability of it all, Ramadan is a festival that has always been the centre-point of spiritually celebrating the closeness among families and friends…even virtually due to the recent lockdowns. This celebration results in a massive shift within the consumption patterns and spending behaviours among them leading to a significant increase in the marketing and advertising industries.
Ramadan - particularly in the recent pandemic situations proved that digital channels were positively impacted by the restrictions, physical distancing, etc. A research by Continuum Data Indonesia stated that online shopping activity increased three times during Ramadan 2021. And the consumption activity increased 17% compared to Pre-Ramadan. Google reported that video consumption increased by 15% during Ramadan, not to mention social media activities, online food orders, and e-meet ups that already become the new normal for Ramadan.
ndonesian market also seems eager to keep their gadgets up to date for better digital experience. Stated in the MMA Indonesia Modern Marketing Reckoner 2021 report, Gfk found out that not only smartphones had a 27% spike in sales values in the first half of 2021, but also Smart TV at 46%.
How should marketers and agencies move into this (yet again) unpredictable Ramadan situation this year?
Join us in MMA Indonesia Ramadan Insight 2022 Virtual Event, to gain valuable insights, best practices, case studies and key takeaways from Thought Leaders, Experts and Speakers across various industries and verticals, to help us set the right strategy, plan and next steps for the upcoming Ramadan.
We will cover details that will help the Marketing and Advertising Ecosystem such as Brands, Agencies, Digital Commerce platforms, Ad Tech Companies, Tele-Communication Industries, etc. to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2022.
Agenda
Time |
Activity |
01.30 PM - 02.15 PM |
#RamadanDiTwitter: Together through 2022Ramadan is the month where Indonesians get together, express goodwill and inspire moments of kindness and gratitude. But with all the new habits and behavioural changes in the past 2 years, how would Indonesians be approaching the holy month in 2022? What are driving the Ramadan conversations? Which new insights and trends could brands tap on to win Ramadan this year? In this keynote session, Twitter Indonesia will answer those questions. You will meet Nadia Khairina, Industry Manager, Indonesia, Twitter who will unveil Twitter’s latest Ramadan research to help brands strengthen the connection with your audience and drive impact during the most important moment of the year. Nadia will also be sharing a snapshot of one of the most intriguing generations right now - the Gen-Zs and insights on how they are approaching Ramadan differently. Get ready to supercharge your upcoming Ramadan campaigns with creative best practices and success stories from Twitter Ramadan Playbook. The keynote presentation will cover:
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02.15 PM - 03.00 PM |
Ngabuburit di SpotifyAudio has always been an important part of Ramadan. According to our first-party data — a.k.a., our Streaming Intelligence shows that there has been a 16% YoY increase in Ramadan streams on Spotify in Indonesia! Join us as we deep dive into the power of digital audio and uncover exclusive insights to get your brand ready during this festive season.
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03.00 PM - 03.45 PM |
Ramadan: hyperlocal in-app strategies for driving engagement and loyaltyIn this keynote session, our speaker will address 3 insightful points : • The value of in-app performance marketing strategies such as retargeting, how they complement brand campaigns during Ramadan, and why they are essential to growing revenue from loyal app users
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03.45 PM - 04.30 PM |
Reset Your Ramadan StrategyCOVID has upended the way we live and work. For the third year in a row, it’s changing the way we celebrate (and shop for) Ramadan, too. The good news is that consumer optimism is running high: many Indonesian are already planning their Ramadan purchases, with more people than ever planning to shop online. On the other hand, lingering uncertainties and new consumer behaviours are challenging brands to rethink their standard festive strategies.
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04.30 PM - 05.15 PM |
Choosing The Most Inclusive Ad Targeting Tactic For Your Ramadan CampaignRamadan is a joyful celebration among Indonesians. It is also one of the most significant shopping events on the nation's re-tail calendar, offering advertisers great opportunities to build brand reach. However, marketers need to find new innovative ways to drive the impact of their ad campaigns in a world where it is increas-ingly harder to target consumers. In this session, Alex Chaban, Head of Global Sales at MGID, will share his insights on:
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Who Should Attend?
- Brand Marketers
- Agencies (both creative and media)
- E-commerce players
- Ad Tech Companies
- Tele-Communication Industries
- Consultants
- Other Associations
Please click on the following links to see the highlights of our previous Ramadan Insights events :
Registration
| Ramadan Insights 2022 |
Registration
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| CLOSED | ||
Contact Information
For further information, contact [email protected]