MMA Indonesia: Ramadan Insights 2022 | MMA Global

MMA Indonesia: Ramadan Insights 2022

March 9, 2022

 

Moving Into The (Not So New Normal) Ramadan 2022

2022 marks the third year of Ramadan in the pandemic. But, irrespective of the unpredictability of it all, Ramadan is a festival that has always been the centre-point of spiritually celebrating the closeness among families and friends…even virtually due to the recent lockdowns. This celebration results in a massive shift within the consumption patterns and spending behaviours among them leading to a significant increase in the marketing and advertising industries.

Ramadan - particularly in the recent pandemic situations proved that digital channels were positively impacted by the restrictions, physical distancing, etc. A research by Continuum Data Indonesia stated that online shopping activity increased three times during Ramadan 2021. And the consumption activity increased 17% compared to Pre-Ramadan. Google reported that video consumption increased by 15% during Ramadan, not to mention social media activities, online food orders, and e-meet ups that already become the new normal for Ramadan.

ndonesian market also seems eager to keep their gadgets up to date for better digital experience. Stated in the MMA Indonesia Modern Marketing Reckoner 2021 report, Gfk found out that not only smartphones had a 27% spike in sales values in the first half of 2021, but also Smart TV at 46%.

How should marketers and agencies move into this (yet again) unpredictable Ramadan situation this year?

Join us in MMA Indonesia Ramadan Insight 2022 Virtual Event, to gain valuable insights, best practices, case studies and key takeaways from Thought Leaders, Experts and Speakers across various industries and verticals, to help us set the right strategy, plan and next steps for the upcoming Ramadan.

We will cover details that will help the Marketing and Advertising Ecosystem such as Brands, Agencies, Digital Commerce platforms, Ad Tech Companies, Tele-Communication Industries, etc. to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2022.

Agenda

Time

Activity

01.30 PM - 02.15 PM

#RamadanDiTwitter: Together through 2022

Ramadan is the month where Indonesians get together, express goodwill and inspire moments of kindness and gratitude.

But with all the new habits and behavioural changes in the past 2 years, how would Indonesians be approaching the holy month in 2022? What are driving the Ramadan conversations? Which new insights and trends could brands tap on to win Ramadan this year? 

In this keynote session, Twitter Indonesia will answer those questions.

You will meet Nadia Khairina, Industry Manager, Indonesia, Twitter who will unveil Twitter’s latest Ramadan research to help brands strengthen the connection with your audience and drive impact during the most important moment of the year. Nadia will also be sharing a snapshot of one of the most intriguing generations right now - the Gen-Zs and insights on how they are approaching Ramadan differently.

Get ready to supercharge your upcoming Ramadan campaigns with creative best practices and success stories from Twitter Ramadan Playbook. 

The keynote presentation will cover:
Trends & Insights driving Ramadan conversations in 2022 
Ramadan for Gen-Zs: Insights on how they are approaching Ramadan
Ramadan Playbook for brands: Creative best practices and success stories

 

Industry Manager, Indonesia
Twitter

 

02.15 PM - 03.00 PM

Ngabuburit di Spotify

Audio has always been an important part of Ramadan. According to our first-party data — a.k.a., our Streaming Intelligence shows that there has been a 16% YoY increase in Ramadan streams on Spotify in Indonesia! Join us as we deep dive into the power of digital audio and uncover exclusive insights to get your brand ready during this festive season.

 

Client Partner Lead
Spotify Advertising

 

03.00 PM - 03.45 PM

Ramadan: hyperlocal in-app strategies for driving engagement and loyalty

In this keynote session, our speaker will address 3 insightful points :

• The value of in-app performance marketing strategies such as retargeting, how they complement brand campaigns during Ramadan, and why they are essential to growing revenue from loyal app users 
• An analysis of in-app user behaviour during Ramadan: how does a shift in daily routines change the ways people interact with their mobile devices? How does this differ from app to app? 
• A look at best practices for local mobile ad creatives throughout Ramadan, segmentation approaches and the best ways to optimize campaign setups.

 

Regional Manager, INSEA
Remerge

 

03.45 PM - 04.30 PM

Reset Your Ramadan Strategy

COVID has upended the way we live and work. For the third year in a row, it’s changing the way we celebrate (and shop for) Ramadan, too. The good news is that consumer optimism is running high: many Indonesian are already planning their Ramadan purchases, with more people than ever planning to shop online. On the other hand, lingering uncertainties and new consumer behaviours are challenging brands to rethink their standard festive strategies.
In this webinar, The Trade Desk will share new data from a recent study with YouGov, providing insights into this year’s Ramadan shopper, including how much they plan to spend, when, and what they plan to buy. We’ll also discuss concrete recommendations on how to position your brand for success both online and off.

 

Country Manager for Client Services, Indonesia
The Trade Desk
   
Media Director
P&G Indonesia
   
Partner Client Leadership
MediaCom
    

 

04.30 PM - 05.15 PM

Choosing The Most Inclusive Ad Targeting Tactic For Your Ramadan Campaign

Ramadan is a joyful celebration among Indonesians. It is also one of the most significant shopping events on the nation's re-tail calendar, offering advertisers great opportunities to build brand reach. However, marketers need to find new innovative ways to drive the impact of their ad campaigns in a world where it is increas-ingly harder to target consumers.

In this session, Alex Chaban, Head of Global Sales at MGID, will share his insights on:
- Why making assumptions about your target audiences is an outdated idea;
- Why contextual targeting is a win-win for advertisers and audi-ences alike;
- How to serve ads to the most relevant users without sacrificing brand safety.



Head of Sales Global
MGID
   
Senior Manager Media & Digital Transformation
PZ Cussons
    
Country Director, Marketing Solutions
ADA
   
Partner
GroupM (Mindshare)
Group Head of Analytics & Insights at Landmark Group
Landmark Group
VP & Head D2C - Ecommerce
Max Life Insurance
Client Leadership
Group M (Mindshare)
    

 

 

Who Should Attend?

  • Brand Marketers
  • Agencies (both creative and media)
  • E-commerce players
  • Ad Tech Companies
  • Tele-Communication Industries
  • Consultants
  • Other Associations

Please click on the following links to see the highlights of our previous Ramadan Insights events :

MMA Ramadan Insights 2021

MMA Ramadan Insights 2020

MMA Ramadan Insights 2019

 
 
 
 

Registration

Ramadan Insights 2022
Registration
 CLOSED

 

Contact Information

For further information, contact [email protected]