February 25, 2021
Introduction: The Digital Journey During the Month of Ramadan 2021
Last year, MMA had its Ramadan Insights day organized in February as an off-line event with a huge gathering just before the pandemic hit Indonesia. When COVID 19 entered, we saw a completely unexpected turn of events and unfortunate ones at that. Ramadan Festival in Indonesia was not celebrated and families remained distanced and confined to their own homes away from family hometowns.
But, with the tremendous increase in the usage of smartphones during lockdowns in Indonesia and mobile being the primary device to connect to the internet, mobile as a medium became the most important channel to engage directly and with accurate relevance, with consumers during this journey of the quiet Ramadan phase.
This time around, with the situation still being in a sensitive stage, we are preparing for the event in a Virtual Format by inviting Thought Leaders and Speakers to share with us some valuable insights across various industries and verticals, such as Brands, Agencies, Ad tech’s, Telco’s and Others.
As we are all aware, with the familiarity of COVID 19 and the unexpected scenario around the festivities, the consumer behaviour will be uniquely shifting during this auspicious month of Ramadan and their mobility patterns will also be impacted, during this period, in different phases of the holy month. It is important for the industry to understand finer details of the shift, as the key learnings will provide significant opportunities for marketers and agencies to tailor-make the Ramadan Campaigns to reach their consumers in the most relevant manner.
These insights shared by experts can be used as valuable learnings in doing the best we can to bridge gaps between the brands and their consumers due to the pandemic.
What To Expect: Creating An Impact in Brand Campaigns Through Insights During Ramadan
The usage of smartphones in Indonesia will continue to be the primary device used by consumers to connect to the internet, make purchases and engage with friends and family during this journey of Ramadan.
Thought Leaders and Speakers across various industries and verticals will be with us to share some valuable insights, best practices and key takeaways to help us understand the dynamics better and find the most effective ways to overcome these challenges we are facing.
They will cover details that will help each vertical of the Marketing & Advertising Ecosystem such as Brands, Agencies (both creative and media), E-commerce players, Ad Tech Companies, Tele-Communication Industries, etc. to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2021.
Who Should Attend?
- Brand Marketers
- Agencies (both creative and media)
- E-commerce players
- Ad Tech Companies
- Tele-Communication Industries
- Consultants
- Other Associations
Please click on the following links to see the highlights of our previous Ramadan Insights events :
Agenda
| Time | Activity |
| 9.00 AM – 9.30 AM | Registration confirmations |
| 9.30 AM - 10.00 AM | Exhibition and networking session |
| 10.00 AM - 10.15 AM | Opening remarks by Shanti Tolani, Country Head of MMA Indonesia Welcoming remarks by MMA Indonesia Board Member |
| 10.15 AM - 10.45 AM | Capturing New Dynamics in Delivering Brand Value & Relevancy with PT. Mayora Indah Tbk Ramadan season last year was different as compared to previous years, and this year is expected to be the same due to the current situation. As a marketer, we have to embrace the new dynamics, continue to drive relevancy in delivering our brand value, and spread optimism in upcoming Ramadan. |
| 10.45 AM - 11.15 AM | #RamadanDiTwitter: Positivity, Creativity and Conversation Insights to Win Ramadan 2021 Ramadan is the month of togetherness, but as social distancing has become the norm, this year Indonesians will continue to celebrate Ramadan away from their families and loved ones. To connect with each other and the bigger community, people on Twitter come together to share hopes and spread positivity during Ramadan, and Twitter has become the place for people and brands to celebrate togetherness in a world where we are still apart. In this keynote, Twitter Indonesia’s Country Head Dwi Adriansah will be sharing Twitter’s latest Ramadan research, creative best practices and success stories to help brands and marketers connect with your audience during the most important festive season of the year. The keynote will cover: |
| 11.15 AM - 11.45 AM | Winning Beauty Industry in The Pandemic Ramadan with Wardah We’ve been facing pandemic almost a year, it's the uncertainty that certainly need to be addressed by continuously adapt with situation. Ramadhan, as the biggest festive season for the moeslem, has a huge opportunity for brand to tapped in; create connection, engagement and relevance for consumers needs & behavior. Novia Sukmawaty, Group Head of Wardah, in this session will share some key learnings campaign and insights for Ramadan season. |
| 11.45 AM - 12.30 PM | Exhibition and networking session |
Speakers
Media Partners
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Registration
| Ramadan Insights Workshop | 2021 Pricing | |
| Pricing | USD 25 | |
| REGISTER NOW | ||
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