February 12, 2020
Introduction: The Mobile Journey During The Month of Ramadan 2020
This time around, The Ramadan month is coming sooner than last year and here we are, preparing with insights to share across the industry. As we are all aware, consumer behaviour will be uniquely shifting during this auspicious month of Ramadan and their mobility patterns will also be impacted, during this period, in different phases of the holy month. It is important for the industry to understand finer details of the shift, as the key learnings will provide significant opportunities for marketers and agencies to tailor-make the Ramadan Campaigns to reach their consumers in the most relevant manner.
What To Expect: Creating An Impact in Brand Campaigns Through Insights During Ramadan
With the tremendous increase in the usage of smartphones in Indonesia and mobile being the primary device to connect to the internet, mobile as a medium is an important channel to engage directly and with accurate relevance, with consumers during this journey of Ramadan. The speakers will share valuable insights and best practices from their respective industries and their leaders. They will cover details that will help each vertical of the Marketing & Advertising Ecosystem such as Brands, Agencies (both creative and media), E-commerce players, Ad Tech Companies, Tele-Communication Industries, etc. to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2020.
Who Should Attend?
Brand Marketers
Agencies
Consultants
Agenda
| Time | Activity | |||
| 9.00 AM – 9.45 AM | Registration & Coffee/Tea Session | |||
| 9.45 AM - 10.00 AM | Welcome Speech - | |||
| 10.00 AM - 10.20 AM | Session 1 Ramadan 2020 : Winning the Connected Consumer using Mobile Ramadan is a joyful celebration among Indonesians and is also one of the largest shopping events on the nation's retail calendar. Over time consumer patterns have changed, demand is at an all-time high and shopping budgets have soared across households. Join Swapnil Sambhus, Head of Sales, Asia Pacific at InMobi to understand how marketers can maximize impact during this festive season.
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| 10.20 AM - 10.40 AM | Session 2 Maximizing Sales On eCommerce During Ramadan Maximizing Sales On eCommerce During Ramadan The Ramadan season can be leveraged by brands who understand their customers’ needs and interests. By making special relevant campaigns, there is huge potential for brands to further boost online sales during this period. In this session, Edwin Chayadi, Associate Vice President of Advertising Solution, Tokopedia will share some basic fundamentals for marketers to keep in mind in planning their e-commerce strategy.
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| 10.40 AM - 11.00 AM | Session 3 Hacking the Indonesian Consumer Brain During Ramadan Rajiv Lamba, Founder, Neurosensum and Yasir Riaz, Founder, YMT-Eskimi, will share deep insights on change in consumer’s thinking & buying behavior during Ramadhan. Bringing insights from their decades of research on brain chemistry and digital data insights they will share key strategies on how marketers can engage meaningfully and build deep trust with consumers during Ramadhan. | |||
| 11.00 AM - 11.10 AM | Coffee Break | |||
| 11.10 AM - 11.30 AM | Session 4 Anlene Rewrites the Rules of Customer Engagement In this session, Rohini Behl, Marketing Director at Fonterra Brands Indonesia and Irsyad Iryenal, Senior Planner at Mediacom Indonesia talk us through how Anlene leveraged mobile as a touch point to build the brand, increase consideration and drive business growth during Ramadan. Attendees will also learn how Fonterra sees technology reimagining the customer relationship and innovating their industry. | |||
| 11.30 AM - 11.45 AM | Session 5 Nestlé Bear Brand - Mobile Journey To Drive “Good Intentions” Guy Kellaway, Head of Consumer Communications will share the story about contextually connecting with millennial consumers during Ramadan during which the brand orchestrated a complete journey from awareness, engagement and influence purchase in a heavily contested Ramadhan period. |
Speakers
Partners
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Registration
| Ramadan Mobile Insights Workshop 2020 | Members | Non-members |
| Pricing | USD 125 | USD 150 |
| REGISTER NOW | ||
Note: For registration with Group Discount, please contact MMA directly for instruction.
Contact Information
For further information, contact [email protected]
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