MMA Indonesia: Ramadan Mobile Insights 2020 | MMA
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February 12, 2020

 

Introduction: The Mobile Journey During The Month of Ramadan 2020

This time around, The Ramadan month is coming sooner than last year and here we are, preparing with insights to share across the industry. As we are all aware, consumer behaviour will be uniquely shifting during this auspicious month of Ramadan and their mobility patterns will also be impacted, during this period, in different phases of the holy month. It is important for the industry to understand finer details of the shift, as the key learnings will provide significant opportunities for marketers and agencies to tailor-make the Ramadan Campaigns to reach their consumers in the most relevant manner.

 

What To Expect: Creating An Impact in Brand Campaigns Through Insights During Ramadan

With the tremendous increase in the usage of smartphones in Indonesia and mobile being the primary device to connect to the internet, mobile as a medium is an important channel to engage directly and with accurate relevance, with consumers during this journey of Ramadan. The speakers will share valuable insights and best practices from their respective industries and their leaders. They will cover details that will help each vertical of the Marketing & Advertising Ecosystem such as Brands, Agencies (both creative and media), E-commerce players, Ad Tech Companies, Tele-Communication Industries, etc. to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2020. 

 

Who Should Attend?

Brand Marketers  
Agencies
Consultants

 

Agenda

Time Activity
9.00 AM – 9.45 AM Registration & Coffee/Tea Session
9.45 AM - 10.00 AM

Welcome Speech -

Country Manager Indonesia
Mobile Marketing Association
10.00 AM - 10.20 AM

Session 1

Ramadan 2020 : Winning the Connected Consumer using Mobile

Ramadan is a joyful celebration among Indonesians and is also one of the largest shopping events on the nation's retail calendar. Over time consumer patterns have changed, demand is at an all-time high and shopping budgets have soared across households. Join Swapnil Sambhus, Head of Sales, Asia Pacific at InMobi to understand how marketers can maximize impact during this festive season.​

Head of Sales
InMobi
 
Sales Lead
InMobi

 

10.20 AM - 10.40 AM

Session 2

Maximizing Sales On eCommerce During Ramadan

Maximizing Sales On eCommerce During Ramadan The Ramadan season can be leveraged by brands who understand their customers’ needs and interests. By making special relevant campaigns, there is huge potential for brands to further boost online sales during this period. In this session, Edwin Chayadi, Associate Vice President of Advertising Solution, Tokopedia will share some basic fundamentals for marketers to keep in mind in planning their e-commerce strategy.

Associate Vice President of Advertising Solution
Tokopedia

 

10.40 AM - 11.00 AM

Session 3 

Hacking the Indonesian Consumer Brain During Ramadan

Rajiv Lamba, Founder, Neurosensum and Yasir Riaz, Founder, YMT-Eskimi, will share deep insights on change in consumer’s thinking & buying behavior during Ramadhan. Bringing insights from their decades of research on brain chemistry and digital data insights they will share key strategies on how marketers can engage meaningfully and build deep trust with consumers during Ramadhan. 

Founder and CEO
Neurosensum & SurveySensum
 
CEO & Founder
YMT
11.00 AM - 11.10 AM

Coffee Break

11.10 AM - 11.30 AM

Session 4

Anlene Rewrites the Rules of Customer Engagement

In this session, Rohini Behl, Marketing Director at Fonterra Brands Indonesia and Irsyad Iryenal, Senior Planner at Mediacom Indonesia talk us through how Anlene leveraged mobile as a touch point to build the brand, increase consideration and drive business growth during Ramadan. Attendees will also learn how Fonterra sees technology reimagining the customer relationship and innovating their industry.

Marketing Director
Fonterra
 
Senior Planner
Mediacom Indonesia
11.30 AM - 11.45 AM

Session 5

Nestlé Bear Brand - Mobile Journey To Drive “Good Intentions”

Guy Kellaway, Head of Consumer Communications will share the story about contextually connecting with millennial consumers during Ramadan during which the brand orchestrated a complete journey from awareness, engagement and influence purchase in a heavily contested Ramadhan period. ​

Communication Director
Nestlé Indonesia

Speakers

Marketing Director
Fonterra
 
Senior Planner
Mediacom Indonesia
 
Head of Sales
InMobi
Communication Director
Nestlé Indonesia
 
Associate Vice President of Advertising Solution
Tokopedia
 
Founder and CEO
Neurosensum & SurveySensum
CEO & Founder
YMT
 
Sales Lead
InMobi
   

Partners

 

InMobi

 

Tokopedia

 

SurveySensum

Media Partners

 

 

 

Registration

Ramadan Mobile Insights Workshop 2020
Members
Non-members
Pricing USD 125 USD 150
  REGISTER NOW

 

Note: For registration with Group Discount, please contact MMA directly for instruction.

Contact Information

For further information, contact [email protected]

 

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