Shitij joined GroupM Indonesia 4 years ago. Prior to joining GroupM, Shitij has successfully held Senior Marketing roles ranging across Brand Communication, Digital Marketing, Media Strategy, Product Innovations & Consumer Insights, across industries such as FMCG, Beverages, Telecom, Media & Entertainment, Automotive, Beauty and Cosmetics. His work has been featured on CNBC Storyboard India as well BBC India. Shitij is known for his strong ability to outline strategic marketing roadmaps based on consumer centricity and clued into larger business objectives. Beyond work he gorges on books and documentaries (especially around World War II). He is a regular practitioner of Bikram Yoga and dabbles into poetry and writing, intermittently.