With over 15 years of experience in digital marketing and ecommerce, I lead the D2C business unit at Max Life Insurance, one of India's leading life insurance companies. My mission is to build the largest and most loved D2C insurance business in India, by delivering value, convenience, and trust to our customers.

I manage the annual paid revenue, marketing budget, roadmap, and team for the D2C web, app, seo, and customer engagement channels, as well as the tele-sales team. I leverage my expertise in digital technology, online marketing, analytics, and customer retention to drive growth, efficiency, and innovation in the D2C insurance space.