Speaker Presentations | MMA
Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Monday, May 18, 2020

Measurable at Last: How location intelligence closes the Loop between OOH Ads and App Downloads
12:05 PM - 12:30 PM
Emily Smith, Director Customer Success, Cuebiq
Trevor Hamilton, VP Sales - Measurement, Targeting, Blockchain, Kochava
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(2.52 MB, Adobe PDF)
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How a 106-Year Old Brand is Building its Own DTC Business
12:50 PM - 1:15 PM
Vivian Chang, VP Growth, Nutranext DTC, part of The Clorox Company
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(2.6 MB, Adobe PDF)
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Connect with Consumers through AI-powered Conversational Marketing
1:45 PM - 2:10 PM
Ali Gwin, Senior Manager, Product Marketing, IBM Watson Ads Portfolio, IBM Watson Advertising
Monica Fogg, Product Director, Watson Ads, IBM Watson Advertising
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(5 MB, Adobe PDF)
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How Wells Fargo is Using 1st Party Data for Better Media Targeting
2:30 PM - 2:55 PM
Michael J. Lacorazza, EVP, Chief Marketing Officer, Wells Fargo
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(962.61 KB, Adobe PDF)
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Tuesday, May 19, 2020

Fireside Chat: How Chipotle is Supporting Their Community in the Age Of Social Distance
11:05 AM - 11:30 AM
Tressie Lieberman, VP, Digital Marketing and Off-Premise, Chipotle Mexican Grill
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When To Get Out Of Your Own Way – What e.l.f. Cosmetics Learned in Content Creation For New Media
11:30 AM - 11:55 AM
Christine Hunt, Director of Digital Media, e.l.f Cosmetics
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(5 MB, Adobe PDF)
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How Acorns is Helping a New Generation Save and Invest for Their Future
12:40 PM - 1:05 PM
Babak Farrokh-Siar, Vice President, Head of National Business Development, Acorns
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(4.9 MB, Adobe PDF)
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MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​
1:35 PM - 2:00 PM
Dr. Sundar Bharadwaj, The Coca Cola Company Chair, Professor of Marketing, The University of Georgia, The Terry College of Business
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Marketing and The Present Moment
2:15 PM - 2:40 PM
Vassilis Bakopoulos, SVP – Head of Insights & Research, MMA Global
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(2.63 MB, Adobe PDF)
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Marketing in Uncertain Times 
2:40 PM - 2:55 PM
Kalpana Sehwani, VP of Client Strategy,, InMarket
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(4.09 MB, Adobe PDF)
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