Monica Fogg is the Product Director for Watson Ads at IBM Watson Advertising. Watson Advertising offers marketers and advertisers a portfolio of media, data, and AI-powered technology solutions that can help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
As the product leader for Watson Ads, an industry-first solution that learns and interacts with consumers through advertising, Fogg’s responsibilities include product positioning, adoption, and evolution; performance messaging and optimization; client and agency engagement; market assessment; as well as pipeline development. She is charged with developing key messaging and creating the rollout strategy to drive product adoption for this unique solution. As such, she plays a critical part in each Watson Ads experience - from ideation to execution and measurement.
Previously, she was the product marketing lead where she launched Watson Ads and oversaw the marketing and brand positioning for the offering.
Through Watson Ads, consumers can interact directly with brands by having a personalized two-way conversation within an ad experience. This offering leverages IBM Watson’s natural language and conversation capabilities to help consumers prepare a new meal, find their dream car…or even relieve allergy symptoms. With each interaction, the Watson Ads get smarter and it helps brands understand consumers like never before because they are able to get direct insight into what their consumers are thinking and looking for.
Prior to Watson Advertising, Fogg was the senior manager of sales development at Pandora where she partnered with Pandora’s national sales teams to develop strategic partnership marketing solutions to present to existing and prospective clients. She has also held a series of ascending roles at Nickelodeon in the digital integrated marketing team as well as the licensing team, working across categories.
Fogg received her bachelor’s degree from University of Delaware.