Christine Hunt is the Director of Digital Media at e.l.f. Cosmetics. She has been at e.l.f. since February 2018. Hunt is responsible for driving best-in-class digital marketing strategies that deliver against company objectives within Paid Search, Programmatic Display, Paid Social, Affiliate channels. She works to identify test and optimization opportunities for the brand. She has pioneered e.l.f.’s first ever digital-only brand campaign, which has helped e.l.f. to drive record breaking engagement with their audiences, as well as helped the business realize the potential of a full-funnel approach to media. Prior to e.l.f., Hunt, worked at Sephora where she owned US digital marketing strategy across all real-time biddable media. Before that, Hunt worked at a digital ad agency, AKQA where she had the opportunity to work with clients such as Autodesk, Balsam Hill, PetSmart, Ticketmaster/Live Nation, Safeway, The Clorox Company, & Time Inc. She currently resides in Oakland with her husband Austin, and feline fur baby, Frank (or Franklin, on the ephemeral occasions when he is well behaved). She enjoys cooking, travel, and live music.