MMA SA Forum 2018 "ACCELERATE: Mobile Marketing's Future"Agenda | MMA
Visit the MMA COVID-19
Marketer Support Hub

MMA SA Forum 2018 "ACCELERATE: Mobile Marketing's Future"Agenda

The 2018 MMA SA’s Forum looks to the future: what are the big drivers that will shape our industry, how does AI affect what we do, when do we look through a design lens? We discuss it all.

We live in a world of constant and aggressive change. Consumers have more power than ever and it’s up to us as marketers to engage them in a meaningful and relevant way.

We must think like our customers – across every touchpoint. Ask yourself, “How do they experience your brand and business?” This is an essential tool in an extremely competitive and mobile centric environment. How ready are you? The MMA can help accelerate your readiness.

Our speakers are experts in their specialist fields. We have 4 international guests and 9 local thought leaders. They take us through projections, reflections and key learnings – all to guide us into 2019 armed with insight and intelligence.

All MMA SA Forum delegates will each receive their complimentary copy of the MMA SA 2018 Brand Safety Report as well as the Smarties Judges Insights guide. Don't miss out! For more information please email [email protected]

Thursday, November 1, 2018

8:00 AM – 9:00 AM

Registration & Networking Breakfast

9:00 AM – 9:05 AM

Opening Remarks

9:05 AM – 9:10 AM

Welcome Remarks from MMA SA Chair

9:10 AM – 9:40 AM

Opening Keynote: Navigating Todays Seismic Shift

A Vision of what lies ahead for Marketers. Driven by the emergence of new technologies, and the widespread adoption of data driven marketing solutions, the way brands operate digitally is changing faster and more significantly than ever before. Navigating these seismic shifts requires companies and their Marketing leaders to demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead. Join Bellinda Carriera as she reflects on the ongoing transformation of Standard Banks marketing business, and outlines her vision for the company’s--and the industry’s--next chapter.

Executive Head of Interactive Marketing
Standard Bank Group
In Partnership With:

9:40 AM – 10:10 AM

Scale and intimacy: The digital paradox and what brands and content providers can do to take advantage of an increasingly "post digital" world.

Scale and intimacy: The digital paradox and what brands and content providers can do to take advantage of an increasingly "post digital" world.

The convergence of content, commerce and social is now well underway. From his position as a global app developer in the chat and content verticals, Adam explores what comes next for a digital economy that combines the need for huge scale but with an increasingly intimate and nuanced execution, and how this could effect South Africa and other emerging markets as the developed economies move toward an increasingly "post digital" age.

VP Americas & EMEA
In Partnership With:

10:10 AM – 10:40 AM

As AI Takes over customer service, the real secret to winning over Gen Z

Customer experience. Since 89% of businesses are soon expected to compete mainly on customer experience, organizations that take customer experience seriously will reap the rewards on achieving a robust customer loyalty base, higher retention and increased revenues. How does mobile play a crucial role in achieving this

Strategic Leader │ Customer Experience │ Growth │ Operational Analytics,

10:45 AM – 11:15 AM

Morning Networking Break

11:15 AM – 11:45 AM

Mobile Ad Fraud: A High Stakes Arms Race

Fraud is polluting the mobile app ecosystem at increasingly alarming rates. With defence mechanisms becoming more robust, so too are attacks as fraudsters rapidly adapt. The session will explore the latest threats and how they can be effectively blocked before inflicting damage. Unique SA-specific fraud benchmarks will be shared. 

Managing Director, UK, France & MENA
In Partnership With:

11:45 AM – 12:15 PM

CEO Session: Ad Fraud Brand Safety and Viewability

Ad fraud & brand safety still remain the biggest programmatic issues and are extremely important issues affecting every advertising and marketing professional today. However, transparency in mobile location data should be getting more attention. The biggest problem with regards to transparency? The lack of standardization across platforms. While DSP and SSP technologies continue to optimize programmatic media buying, they’ve also made true costs harder to pinpoint.

Zia Namooya, CEO of Mindshare and Daryl van Arkel, CEO of Vicinity Media tackle these hot topics and debate the requirements needed for brands to address viewability, ad fraud and brand safety, arming them with knowledge that ensures they can ask the right questions of their business partners.

*To receive a copy and hear the result of the MMA SA 2018 Brand Safety “ABV” Report on SA’s leading Marketers key concerns raised at the recent CMO workshop on Ad Fraud, Brand Safety and Viewability, don’t miss out on this session. All delegates will receive their complimentary copy at the event.

The Report will provide deeper insights into the local Brand Safety and viewability initiatives, addressing what brands, agencies and publishers must do collaboratively to combat Ad Fraud and ensure we're working towards 100% viewability model

In Partnership With:

12:15 PM – 12:45 PM

A path to the Future of Marketing

This session is about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of the C-Suite.

Marketing measurement has to change and marketer organisations are not organised for success.

It’ll cover insights into what’s on marketers agenda’s - data strategy, attribution, organisational structure, viewability and cognition.

Managing Director, EMEA

12:45 PM – 13:35 PM


13:45 PM – 14:15 PM

The Power to Change, but only if we do too

The Power to Change, but only if we do too

The Power to Change, but only if we do too: Accelerating the creation of quality Mobile advertising whilst navigating the realities of our broader industry. Ogilvy’s Chief Creative Officer Pete Case takes us on a journey to unlock creative thinking, innovation and risk taking, revealing his thoughts on how to succeed in a digitally enabled world, whilst taking a closer look at the relationship between ATL and Digital.

Chief Creative & innovation Officer
Ogilvy SA

14:15 PM – 14:45 PM

Uber raises the bar and pushes the boundaries of innovation

Uber raises the bar and pushes the boundaries of innovation: The impact new technologies have on businesses, and how to drive business innovation and growth through the right combination of people and technology. Lindsey Elkin, Uber’s Head of Marketing Sub Saharan Africa, looks into how businesses can use technology to centralise their marketing and CRM activities to ensure a successful one multi-country marketing organisation.


Head of Marketing Subsarhan Africa

14:45 PM – 15:15 PM

Speak Easy: The Rise of the Voice Activated World

Gareth Cliff, President at and renowned Radio DJ, will share insights, future trends and brand learnings as he takes a look into our nascent relationship with voice technology. The voice first world will change not only how we live our lives, it will rewrite the rulebook on how brands engage and connect with consumers. It’s time for brands to find their voice


15:15 PM – 15:45 PM

Smarties Jury Insights Panel- 3 Jury marketers share their insights and recommendations

Smarties Jury Insight Panel- 3 Jury marketers share their insights and recommendations

Smarties Jury Insight Panel- 3 Jury marketers share their insights and recommendations

The SMARTIES are judged equally on creativity, strategy, execution and results. Have you ever wondered what goes on during judging? Our panel of jurors will share how they came to their final decisions on this year's winning mobile campaigns. Find out which entries stood out and why. What key themes came out of the judging sessions and what are the trends that will affect and influence the direction of our industry. 


Head of Digital
Head of Digital- Africa
Head of Digital
In Partnership With:

15:45 PM – 16:15 PM

Closing Remarks


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

Our Partners