Bellinda Carreira is the Executive Head of Interactive Marketing for the Standard Bank Group. She has been at the bank for 15 years, She currently leads the bank's Interactive Marketing capability which includes Digital and Direct Marketing, the non-transactional web and mobile presences, Social Media, Marketing Analytics, Performance Marketing, Content and SEO for the Group. She has a post graduate degree in Interactive and Direct Marketing from the UK and has worked in the industry for 22 years both in the UK and in South Africa. She is passionate about all things digital and data related as well as making marketing count when it comes to the business's bottom line. She enjoys the challenge of integrating these highly measurable media into the marketing and communications mix across the 33 countries in which the Standard Bank Group operates and is constantly exploring ways to keep the bank at the forefront of innovation in these disciplines.