Agenda | MMA Global


Wednesday, September 16, 2015

8:15 AM

Registration Opens

9:15 AM – 9:25 AM

Welcome and Opening Remarks

Country Manager
MMA India

9:25 AM – 9:45 AM

Opening Remarks: Finally, We Know for Sure Mobile Marketing WORKS!

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

9:45 AM – 10:05 AM

Keynote: Leveraging Mobile To Drive Innovation and Enhance Brand Experiences

Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect with consumers. Rahul will share approaches to driving innovation on mobile platforms and connecting with the ‘always on’ consumer across the Developing and Emerging markets.
EVP Digital Transformation

10:05 AM – 10:25 AM

Seize the Moment

Mobile-first approaches to marketing have been bandied about and debated for years. The reality, of course, is that it’s the consumer that matters most – not the channel. This presentation will explore how the company is putting the customer first and finding ways to engage them across multiple digital touch points, including and especially mobile when it comes to e-commerce, retail etc. Understand the philosophy, the process, the strategies and tactics that are working (and not) with mobile.
Industry Director, Ecommerce, Local Classifieds and Technology
Google India

10:25 AM – 10:40 AM

Free-G: Communication project that became a big data goldmine using mobile and served to measure non-digital media like TV

Case study on the new age of marketing giving holistic view of 360 degree of marketing amplified with mobile leading to a rich database of insights on products, marketing communication, media and indeed consumer habits in ways that are not possible through alternate means.
Chief Business Officer & President
Open Network For Digital Commerce (ONDC)

10:40 AM – 11:20 AM

Networking Break

In Partnership With:

11:20 AM – 11:40 AM

Fireside chat: Discovery to transaction in the mobile internet world

For several years the mobile Internet world has posed a challenge for marketers in distinguishing between user intent and actual conversion. The steps impede the consumer from getting to the point of conversion. Today’s smartphone explosion and ever-changing pace of technology has brought us closer than ever in achieving the marketer’s ultimate goal of shrinking the intent-purchase gap. This session discusses how marketers can get ahead of the curve, not only to maximize their opportunities but also to future-proof their strategy.
Co-founder & CEO
Media Specialist and Writer

11:40 AM – 11:55 AM

No Two Markets Are Same Yet They Are Not Different

Joshua will share the dynamics of the world two largest markets and infers on the similarities and differences between the two. The session would also provide insights on how the two media landscapes on mobile may change and share learnings from each of these markets , specially what can India learn from China.
Founder and Chairman, Madhouse Inc.
Founder, MadWorks

11:55 AM – 12:05 PM

Is Location the New Socio Economic Classification?

Learn how iconic brands are using mobile to help drive the last mile and reach the ‘elusive’ 21+ Millennial consumer, and connect at the Zero moment of Truth using mobile. Scott Zalaznik will talk about their work with various brands and how it is transforming mobile marketing.
Head of Global Strategy

12:05 PM – 12:50 PM

Key Principles to Becoming Mobile Capable

Different companies are at different levels of mobile capability, some have reached a level of maturity and others are finding their way on the journey. The panel will discuss what are the key common principles to becoming mobile capable using examples from their clients perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability.
Vice President – Beverages Category
PepsiCo India
Chief Business Officer
Chief Executive Officer
OLX South Asia
CEO South Asia

12:50 PM – 2:00 PM


In Partnership With:

2:00 PM – 2:20 PM

Keynote: Insights & Opportunities in the Mobile Age

Joe takes a deep dive in the key drivers and trends of the mobile age: Measurement being a key drive for any growing industry helps to establish the standard /currency . It does come with its own set of challenges and opportunities, the session will share insights on the same as well as thoughts on the future of measurement.
Senior Strategic Advisor

2:20 PM – 2:35 PM

State of App Nation in Asia and how to take advantage of mobile app data

Flurry from Yahoo presents the latest stats on app usage in mobile based on the 700,000 apps Flurry Analytics tracks. App growth in Asia nearly doubled last year - 98%! Dive deep into what's driving growth in Asia app usage and how usage differs across countries.
Senior Director, Marketing (APAC) & Head of Media (INSEA)

2:35 PM – 2:50 PM

Mobile advertising is dead. Long live mobile advertising

Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile? This presentation will uncover key mobile advertising trends & strategies for 2015 and beyond. We will address how to reach custom audiences through targeting, how to engage audiences through the power of sight, sound and motion through video ads, and finally, why adopting native advertising on mobile will be a must for brands this year.
Managing Director, APAC

2:50 PM – 3:20 PM

Panel: Leading in a mobile world with creative confidence

There is no question that mobile is the platform that brings brands closest to their consumers. Hear from today’s top mobile practitioners who share how to leverage the powerful combination of mobile, data, creative and media to implement dynamic personalised brand strategies to foster stronger consumer engagement and drive increased sales and loyalty.
Managing Director – Digital & Mobility
Managing Director APAC
M&C Saatchi Mobile
CEO, India & South Asia
Havas Media Group
VP & GM, Asia Pacific, Middle East and Africa

3:20 PM – 3:45 PM

Tea Break

In Partnership With:

3:45 PM – 4:15 PM

Madlabs MMA Startup Connect

Delta, i.e. change, is the continuous need of the ever evolving mobile marketing ecosystem. Giving impetus to this effort, Madhouse launched Madlabs in August 2015 with the mission to ‘Accelerate commercialization of innovation in mobile advertising’. In this session, Madlabs will showcase its selected 5 heroes in mobile advertising innovation across mobile gaming, apps, image search etc and provide an opportunity to showcase their unique solutions to brands and advertisers
Chief Operating Officer
Madhouse - South Asia
CEO & Co-founder
Greedy Games

4:15 PM – 4:50 PM

Panel: The Mobile Innovation Cycle: What’s Real, What's Next, and What's Begging for Disruption

The pace of change and opportunities for marketers in mobile are continually growing. This session will delve into both organic and leap frog growth in the changing landscape with a key focus on location, attribution, measurement beacons and other mobile technologies that are changing the way brands engage with consumers throughout the path to purchase.
Founder and CEO
POKKT Mobile Ads
Chief Operating Officer
Group Chief Executive Officer
Zenith India
Group CMO
Eros Now

4:50 PM – 5:05 PM

The State of the Industry: Mobile Marketing in India

In conjunction with the MMA, Warc has conducted a survey amongst the marketing community to ask how they are currently using mobile as a channel and where and how they see mobile evolving in the future. How successfully are marketers integrating mobile into their overall channel strategy? What are the key trends and areas of innovation and what are the key barriers to future growth? The survey has been conducted across the APAC region but will call out the key differences from the Indian market.
Managing Director
WARC Asia Pacific

5:05 PM – 5:25 PM

The Power of Relevance, Making Creative Connect

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. This session will explore creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and advertisers.
Creative Strategist
Facebook Singapore

5:25 PM

Closing Remarks

Country Manager
MMA India

Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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