CVL Srinivas | MMA Global

CVL Srinivas

CVL Srinivas
CEO South Asia

CVL Srinivas (Srini) is CEO of GroupM South Asia, a role he took on in January 2013. A media industry veteran of over 20 years, Srini was part of the startup team at HTA Fulcrum (now Mindshare Fulcrum) India's first media standalone agency for the Unilever business. After the formation of GroupM in India, Srini helped set up Maxus and later took the agency brand to Asia-Pacific as its first regional CEO. Maxus is today one of the global agencies of GroupM and owes a large part of its success to its India operations. Srini was in Madison Media for close to 6 years during which time he became COO of the Agency and helped make Madison one of the most respected media agencies.

He is  Mechanical Engineer from BITS Pilani and Post Graduate in Business Management from XLRI Jamshedpur.