In a marketplace where data has become less of a two-way exchange between marketers and their ad partners, the need for first party data ownership is becoming increasingly important. As regulators and industry leaders are increasing driving transparency from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships, and the true returns on their investments. Join this session to look into the critical aspects of data ownership.
Build Brand and Drive Performance at The Point of Purchase
Asian consumers live busy lives, valuing convenience as a primary factor. Consequently, the retail landscape has evolved to meet the demand for a seamless and convenient shopping experience. As consumers' purchasing journeys become compressed, marketing platforms now have the capability to drive a full-funnel approach, achieving both brand building and performance metrics in a single campaign. Let's hear from GrabAds, Pizza Hut, and Starbucks on how they have built their brands while driving sales.
The Art of Understanding Customer Centricity & Experience
Customer-centricity and customer experience has become a big focus for organisations and business leaders more than ever in order to achieve an advantage in an increasingly competitive landscape and with consumers having a plethora of choices.
Learn how some of the world’s leading companies are achieving genuine customer-centricity and the correlation between customer-centricity and experiences.
CEO, Clients & Solutions, dentsu South East Asia Country CEO Indonesia & Singapore
dentsu Indonesia & Singapore
11.15 – 11.45
Creativity That Means Business
Join us to explore the powerful and pivotal role that creativity plays in marketing effectiveness. We will share insights into how leading brands have unlocked next level campaign performance by seamlessly blending the magic of creativity with the science of data & technology.
Unveiling the Brand Safety & MarTech Report: Navigating Conversational Commerce, Retail Media Industry, and the Ever-Shifting Consumer Journey
Join us for the unveiling of the eagerly awaited Brand Safety & MarTech Report. This comprehensive resource explores digital marketing's dynamic landscape, covering conversational commerce, retail media, and the evolving consumer journey. Packed with valuable insights and cutting-edge trends, it's a must-have for marketers seeking to stay ahead.
The session will provide a glimpse into its scope and the valuable information it encompasses. Attendees will gain an understanding of the report's significance in the context of the rapidly evolving marketing landscape and the challenges faced by brands today.
Brands recognize the power of video in reaching their audience while consumers engage with video on myriad platforms. As traditional video sources inside the home are experiencing challenges, learn how to best leverage the growing out of home video market. Out of home video offers brands the ability to reach consumers on the path to purchase and increasingly in store while bringing all of the digital attributes (programmatic, dayparting, triggers, etc.) to the highly trust Out of Home advertising medium.
Welcome to the ultimate showdown: Branding vs Performance! The old chicken-or-egg debate, but with more buzzwords and less feathers. This panel will discuss over the merits of building a brand versus driving immediate results.
Conversational Messaging: The Next Marketing Imperative
One-way direct marketing used to be enough, but customers are demanding more. Two-thirds of consumers respond to messages sent by brands only to be met with a communication dead end. The solution? Instant, scalable, conversational messaging. This session will explore an exciting paradigm shift taking place in marketing – the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences – and reveal proven two-way messaging strategies that send conversions soaring.
Consumers are embracing streaming TV and it’s now the dominant way that Indonesians watch TV. Media owners and advertisers are navigating new challenges and bountiful opportunities brought on by this shift in attention. This panel brings together leaders from all sides of the industry to share how their organizations are approaching planning, execution, and measurement in TV advertising today and how they’re preparing for tomorrow.
Gain invaluable insights as we explore innovative strategies, creative executions, and meticulous planning that transformed the industry. Discover the power of their campaign in mobilizing action and generating meaningful engagement. Join us to learn from the best, gain a fresh perspective, and create your own success story. Don’t miss out on this electrifying session!