Agenda | MMA Global


Monday, July 3, 2023

09.00 – 09.30

Guest Registration, Refreshments, and Networking

09.30 – 09.35

Opening by MC


09.35 – 09.40

Welcoming Remarks by MMA Global Indonesia County Head & Board of Director

Country Head & Board of Director Indonesia
MMA Global Indonesia

09.40 – 09.45

Welcoming Remarks by MMA Global Indonesia Board of Director

Country Managing Director
Grab Indonesia

09.45 – 10.15

Whose Data is it Anyway?

In a marketplace where data has become less of a two-way exchange between marketers and their ad partners, the need for first party data ownership is becoming increasingly important. As regulators and industry leaders are increasing driving transparency from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships, and the true returns on their investments. Join this session to look into the critical aspects of data ownership.

Head of Integrated Media & Digital
SVP Data Monetization
Indosat Ooredoo Hutchison
Managing Director, Customer Engagement Solutions
ADA Asia

10.15 – 10.45

Build Brand and Drive Performance at The Point of Purchase

Asian consumers live busy lives, valuing convenience as a primary factor. Consequently, the retail landscape has evolved to meet the demand for a seamless and convenient shopping experience. As consumers' purchasing journeys become compressed, marketing platforms now have the capability to drive a full-funnel approach, achieving both brand building and performance metrics in a single campaign. Let's hear from GrabAds, Pizza Hut, and Starbucks on how they have built their brands while driving sales.

Regional Managing Director, GrabAds & Brand Insights
Chief Marketing Officer
PT Sari Coffee Indonesia (Starbucks)
Chief Marketing Officer
Pizzahut Indonesia
Head of Media, Analytics & Digital
In Partnership With:

10.45 – 11.15

The Art of Understanding Customer Centricity & Experience

Customer-centricity and customer experience has become a big focus for organisations and business leaders more than ever in order to achieve an advantage in an increasingly competitive landscape and with consumers having a plethora of choices.

Learn how some of the world’s leading companies are achieving genuine customer-centricity and the correlation between customer-centricity and experiences.

Communications Director
Nestlé Indonesia
President Director
Shiseido Cosmetics Indonesia
Chief Marketing Officer
PT XL Axiata Tbk
EVP, Head of Marketing & Lifestyle Business
CEO, Clients & Solutions, dentsu South East Asia Country CEO Indonesia & Singapore
dentsu Indonesia & Singapore

11.15 – 11.45

Creativity That Means Business

Join us to explore the powerful and pivotal role that creativity plays in marketing effectiveness. We will share insights into how leading brands have unlocked next level campaign performance by seamlessly blending the magic of creativity with the science of data & technology.

Marketing Director
Multi Bintang Indonesia (HEINEKEN)
Marketing Director
Reckitt Indonesia
Head of Marketing
airasia Superapp Indonesia
Chief Growth Officer
Leverate Group

11.45 – 12.00

Unveiling the Brand Safety & MarTech Report: Navigating Conversational Commerce, Retail Media Industry, and the Ever-Shifting Consumer Journey

Join us for the unveiling of the eagerly awaited Brand Safety & MarTech Report. This comprehensive resource explores digital marketing's dynamic landscape, covering conversational commerce, retail media, and the evolving consumer journey. Packed with valuable insights and cutting-edge trends, it's a must-have for marketers seeking to stay ahead.

The session will provide a glimpse into its scope and the valuable information it encompasses. Attendees will gain an understanding of the report's significance in the context of the rapidly evolving marketing landscape and the challenges faced by brands today.

MMA Board Member and Managing Director APAC

12.00 – 13.00

Lunch at Sailendra Restaurant

13.00 – 13.15

Speech by MMA Global Indonesia Board of Director

Chief Executive Officer
Havas Group Indonesia

13.15 – 13.45

Omnichannel World Outside the Home and in Retail

Brands recognize the power of video in reaching their audience while consumers engage with video on myriad platforms. As traditional video sources inside the home are experiencing challenges, learn how to best leverage the growing out of home video market. Out of home video offers brands the ability to reach consumers on the path to purchase and increasingly in store while bringing all of the digital attributes (programmatic, dayparting, triggers, etc.) to the highly trust Out of Home advertising medium.

General Manager Consumer Health, Indonesia
Procter & Gamble Home Products Indonesia
Co-Founder & Co-CEO
City Vision
Strategist & Co-Founder

13.45 – 14.15

Brand Building & Advertising

Welcome to the ultimate showdown: Branding vs Performance! The old chicken-or-egg debate, but with more buzzwords and less feathers. This panel will discuss over the merits of building a brand versus driving immediate results.

Head of Marketing
PT. Kohler Indonesia
Head of Brands/Marketing
PZ Cussons Indonesia
Chief Strategy Officer
Wunderman Thompson

14.15 – 14.45

Conversational Messaging: The Next Marketing Imperative

One-way direct marketing used to be enough, but customers are demanding more. Two-thirds of consumers respond to messages sent by brands only to be met with a communication dead end. The solution? Instant, scalable, conversational messaging. This session will explore an exciting paradigm shift taking place in marketing – the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences – and reveal proven two-way messaging strategies that send conversions soaring.

Digital Marketing & Commerce Hub Lead for Nutrition SEA
Head of Industry
Meta Indonesia
GM Marketing
Emtek Digital

14.45 – 15.15

Reimagining TV Advertising in a Streaming World

Consumers are embracing streaming TV and it’s now the dominant way that Indonesians watch TV. Media owners and advertisers are navigating new challenges and bountiful opportunities brought on by this shift in attention. This panel brings together leaders from all sides of the industry to share how their organizations are approaching planning, execution, and measurement in TV advertising today and how they’re preparing for tomorrow.

Vice President of Digital Advertising & Financial Services of Telkomsel
PT. Telekomunikasi Selular (TELKOMSEL)
Deputy Country Manager
VIU, PCCW Media company
Head of Demand Facilitation Asia, Magnite
VP Sales and Business Development
Whisper Media

15.15 – 15.45

Unleashing Brilliance: SMARTIES Indonesia’s Winning Campaign - Inspiring Action & Amplifying Resonating Ideas

Gain invaluable insights as we explore innovative strategies, creative executions, and meticulous planning that transformed the industry. Discover the power of their campaign in mobilizing action and generating meaningful engagement. Join us to learn from the best, gain a fresh perspective, and create your own success story. Don’t miss out on this electrifying session!

Country Head & Board of Director Indonesia
MMA Global Indonesia
Associate Marketing Director
PT Rekso Nasional Food / McDonald's Indonesia

15.45 – 16.00

Closing Remarks by MC


16.00 – 16.30

Refreshment and Networking

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