Joined McDonald's Indonesia since November 2010 which was one of my best career decision.  Lead marketing team to grow menu, value, coffee and family category. Always been passionate about advertising campaign development along with other marketing related aspects to build brand affinity and bring brand promises to life.  Prior to joining McDonald's, I have worked for 8 years in Abbott Indonesia to manage the leading children's nutritional formula, PediaSure and lead CRM department. A mother of 23 years old daughter,  loves reading, cooking and spending time with three beautiful four-legged babies during leisure time.