travel

Global Mobile Customer Engagement for Travel & Hospitality

Submitted by Ben Bannister on Thu, 10/26/2017 - 15:48

Member Submitted:

Submitter's Company:

Tata Communications

The world of travel and hospitality is changing rapidly, bringing with it new challenges for marketers Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical to ensure effective consumer engagement

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PDF(s):

global_mobile_customer_engagement_for_travel_hospitality.pdf

Case Study Type(s):

Leisure/Travel

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travel

Hospitality

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Travel & Hospitality

Marriott Mobile App Launch

Submitted by Anna Baskin on Tue, 08/05/2014 - 16:06

Member Submitted Content

Member Submitted:

Submitter's Company:

Beeby Clark+Meyler

To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.

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PDF(s):

marriott case study_bcm.pdf

Case Study Type(s):

Leisure/Travel

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Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site

Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 04:52

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions

APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads

RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads

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PDF(s):

Case Study- Egyptair 2013 (MENA-EN).pdf

Case Study Type(s):

Leisure/Travel

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Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Submitted by Matt Brocklehurst on Mon, 06/24/2013 - 12:37

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations

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PDF(s):

Case Study- Finnair 2012 (FI-EN).pdf

Case Study Type(s):

Leisure/Travel

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BuzzCity research reveals the rise of the constantly connected traveller

Submitted by Hisham Isa on Wed, 04/17/2013 - 05:48

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BuzzCity research reveals the rise of the constantly connected traveller

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Mobile-Local Search Takes Off!

16 million Americans will book Travel via mobile this year. Learn about these insights and more as xAd dives deeper into mobile and the travel industry.

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