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REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

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NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
 
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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
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    Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

    Fujitsu Mobile Campaign
    In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
    • Mobile campaign: 3 weeks, 2 languages, 6 countries
    • Over 15 million impressions on Google Display Network, 100,000 pageviews
    • 10% interaction rate, average dwell time of 70 seconds
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    Fujitsu Mobile Campaign
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    Google: Schuurman Schoenen cuts AdWords campaign management time in half with an upgrade to enhanced campaigns

    Schuurman Schoenen

    GOALS
    • Increase efficiency in campaign management
    • Tailor ads according to usage trends and device
    • Capture users to drive online and offline sales
    APPROACH
    • Upgraded all AdWords advertising to enhanced campaigns
    • Adjusted bids by device, location and time of day
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    Schuurman Schoenen
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    Google: Powerful bidding through enhanced campaigns allows Westwing to take full advantage of the opportunities across search and display

    Westwing Campaign

    GOALS
    • Efficiently optimise display campaigns
    • Reach potential audience groups most effectively
    • Accommodate sudden budget shifts
    APPROACH
    • Created mobile-optimised website and initiated display mobile ads
    • Upgraded to enhanced campaigns in the Google Display Network
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    Westwing Campaign
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