Shopper Marketing | MMA Global

Shopper Marketing

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Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Region: 

IBM Watson Advertising's Fall 2022 Seasonal Outlook

Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook. 

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With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

Released: 
September, 2022
Education Section: 
Region: 

Wednesday, September 7, 2022 - 4:00pm to 4:45pm IST

Speakers: 
Director, Ad Sales
Amazon Ads India
President
GroupM South Asia
MMA India Board Member; Vice President, Ecom and Modern Trade
Hindustan Unilever Limited
Head of eCommerce
GroupM
Marketing Head, India Region
HMD Global
Country Head & Board Member India
MMA Global - India
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Wednesday, August 10, 2022 - 3:00pm to 4:00pm IST

Speakers: 
Director - APAC & O&O Business
InMobi Glance
Head of Brand Marketing, Beauty
Tata CLiQ
VP & Head of Brand
Meesho
Sr. Manager (Brand & Online)
Airtel
Director-Strategic Alliances & Programming - MMA India
MMA Global - India
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The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Released: 
April, 2022
Region: 

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Region: 

Thursday, November 18, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Head of Ads, Brand & Reputation Marketing
Google India
Head of Chrome, Web and Core Partnerships, APAC
Google
Chief Technology and Product Officer
NDTV Group
Country Manager
Media.Monks
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Country Head & Board Member India
MMA Global - India
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Thursday, November 25, 2021 - 4:00pm to 5:00pm IST

Speakers: 
VP - Growth & Marketing
WebEngage
AVP - Channel Partnerships, Brands
WebEngage
Head - Martech & Automation
HDFC Bank
Director /Global Head - Technology
Unilever
Country Head & Board Member India
MMA Global - India
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Friday, November 12, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Business Product Marketing Head
Meta
Co-founder
Ad Yogi
Country Head & Board Member India
MMA Global - India
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