Shopper Marketing | MMA Global

The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Release Date: 
April, 2022

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Release Date: 
December, 2021
File Size: 
2.66MB
Education Section: 

Thursday, November 18, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Head of Ads, Brand & Reputation Marketing
Google India
Head of Chrome, Web and Core Partnerships, APAC
Google
Chief Technology and Product Officer
NDTV Group
Country Manager
Media.Monks
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Country Head & Board Member India
MMA Global - India
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Thursday, November 25, 2021 - 4:00pm to 5:00pm IST

Speakers: 
VP - Growth & Marketing
WebEngage
AVP - Channel Partnerships, Brands
WebEngage
Head - Martech & Automation
HDFC Bank
Director /Global Head - Technology
Unilever
Country Head & Board Member India
MMA Global - India
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Friday, November 12, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Head of Product Marketing
Facebook India
Co-founder
Ad Yogi
Country Head & Board Member India
MMA Global - India
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Thursday, November 11, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Head of Product Marketing
Facebook India
CEO
Merkle Sokrati
Country Head & Board Member India
MMA Global - India
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Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Release Date: 
September, 2021
Education Section: 

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Release Date: 
September, 2021

Wednesday, September 15, 2021 - 4:00pm to 5:00pm IST

Speakers: 
Digital Marketing Head
GSK India
Head of Digital Strategy
ITC Limited
Senior Vice President – Programmatic
Publicis Media
Associate Director - Media
Pepsico
General Manager
The Trade Desk, India
Country Head & Board Member India
MMA Global - India
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As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Release Date: 
June, 2021
File Size: 
18.7MB