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India

Integral Ad Science (India)

Tuesday, September 14, 2021 - 4:00pm IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
Chief Strategy Officer, WPP India & President, GroupM South Asia
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Director, Amazon Ads India
Chief Marketing Officer
Diageo
Country Head & BOD Member - MMA Global India
MMA Global India
Webinar Partner:
Watch the Webinar:

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 

Amazon Seller Services Pvt. Ltd. (Alexa)

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Released: 
August, 2021
Education Section: 
Region: 

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA has collaborated with EY in a study which has inputs from over 150 marketers across India, to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Released: 
August, 2021
Education Section: 
Region: 

Nasadiya Technologies Private Limited

Wednesday, August 11, 2021 - 4:00pm to 5:00pm IST

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

Region: 
Speakers: 
Executive Director, Africa, India & Middle East | Advisory Services
EY
Head- Marketing and Customer Experience
Aditya Birla Capital
Founder & Managing Director
PivotRoots
Head of Partnerships, INSEAU
Adjust
Country Head & BOD Member - MMA Global India
MMA Global India
Webinar Partner:
Watch the Webinar:

Mondelez India Foods Pvt Ltd