The State of Modern Marketing in India - a report in collaboration between MMA APAC and WARC - examines how the industry is approaching these challenges, focusing on current trends and future opportunities. To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.
Findings from this study suggest that over a third (36%) of Indian marketers will spend more than 60% of their budgets on digital marketing, compared to 25% of APAC marketers overall.
MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers
MMA SMARTIES is a celebration of the creativity and innovation that goes into all things advertising and marketing. Rephrase.ai is proud to be nominated - to have won is a milestone for us. Right from bringing together an esteemed jury to having an insightful nomination process, the entire process was so put together. To top it all, the awards night was a celebration, with such a curated audience. The eye for detail from the organizing team throughout the process has been inspiring to watch and therefore an honour to be awarded.
The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. The report offers a deep dive into the world of data maturity and best practices to guide marketers and provide them with toolkits to ace their data marketing journey.
