The Need For an Indian App Store | MMA Global

The Need For an Indian App Store

December 6, 2023

Authored by: Akash Dongre, Co-founder, CPO, Indus Appstore

In the tapestry of India's digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed.

While global giants like Google Play Store and Apple's AppStore dominate, they often fall short of addressing the unique challenges of the Indian market. Hence, the call for an Indian app store — a platform designed with a profound understanding of local challenges and user preferences. Such a store would not only simplify the user experience but also offer a seamless platform for app discovery, downloads, and updates, ultimately fostering innovation among Indian developers.

Challenges faced by Developers

Dependence on a Single Appstore:

Developers relying solely on a single app store face limitations in reach and exposure, which results in reduced visibility, constrained market access, and vulnerability to policy changes.

Opaque and Changing Policies:

Authored by: Akash Dongre, Co-Founder, CPO, Indus Appstore

Developers grapple with unclear and ever-changing policies on existing app stores, leading to uncertainties and potential rejections and increased development cycle times.

Lack of Support:

Developers often experience inadequate support structures from existing app stores, leading to slowed development processes and hindered issue resolution.

Video Led Discovery (Changing Customer Behavior):

Changing customer behavior, particularly towards video-led discovery, necessitates adaptation for developers to effectively showcase their apps.

Lack of Real-time Insights and Industry Data:

Developers grapple with the absence of real-time insights and industry data, making it challenging to stay ahead of market trends due to uninformed decision-making.

Developer-Centric Solutions: The Indus Advantage

The challenges faced by developers in the Indian App Ecosystem are multifaceted. Indus Appstore steps in as a comprehensive end-to-end solution, offering developers a suite of services.

Developer Centric Solutions Offered by Indus Appstore:

Alternative Distribution Channel:

Indus Appstore breaks the dependency on a single app store, providing developers with alternative distribution channels, expanding their reach.

Transparency and Fairness:

Recognizing the significance of transparent dealings, Indus Appstore offers developer-friendly app listing and review policies. Eliminating unnecessary hurdles, the platform is committed to fostering an environment where developers can thrive without ambiguity.

24x7 Assistance and Localized Support:

Indus Appstore understands the paramount importance of support for developers. With local teams available 24x7 through email, chat-bot, or dedicated representatives, the platform ensures unwavering assistance. This quick resolution to challenges optimizes apps for success, providing developers the support they need at every step of their app journey. Additionally, translation services in 12 Indian languages enhance reach and engagement.

Multilingual App Discovery and Video-Led Promotion:

Indus Appstore facilitates high-quality user acquisition through multilingual app discovery and supports multiple video formats for effective app promotion.

Real-time Analytics and Actionable Insights:

Monitoring diverse metrics—from crashes to vitals and customer reviews—can be overwhelming for developers. Indus Appstore provides real-time analytics, industry insights, and competitor benchmarking, empowering developers with actionable insights. This feature allows developers to make informed decisions that positively impact customer experience and app ranking on app stores.

Empowering Developers

Another major challenge for app developers worldwide is the high commission rates charged by international app stores. This situation significantly impacts the revenue of app developers, especially independent developers and small businesses. An Indian app store with lower commission rates could be a game-changer, allowing developers to retain a larger share of their earnings, fostering innovation and growth. This would not only benefit the developers but also lead to more high-quality apps being available for users.

Speaking about this vision, Co-founder & CPO of Indus Appstore, Akash Dongre, shared, "Our mission is to not just provide apps but to craft an ecosystem that resonates with the diverse needs of every Indian user and empowers developers to thrive. The unity of purpose—bridging gaps, creating opportunities—is at the core of our endeavor."

For Indian developers, Indus Appstore aims to become a platform where innovation is not just encouraged but celebrated. It provides a level playing field, reducing dependency on global app giants. The platform offers developers a chance to showcase their talent to a wider audience, amplifying their reach and influence and foster an environment where developers can thrive, innovate, and reshape India's dynamic app economy. It's not just about apps; it's about crafting an ecosystem that understands, resonates, and empowers every Indian user and developer.

An Open Invitation to Developers

Indus Appstore extends an open invitation to all Android app developers to register and upload their apps using the self-serve developer platform at . These apps will be featured on the soon-to-be-launched India’s very own app store - Indus Appstore, offering a localized experience in 12 languages, entirely tailored for Indian audiences.