In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.
In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.
Wednesday, April 29, 2020 - 10:00am to 11:00am ICT
In Pandemic time, while fear, tension, uncertainty and constant stream of negative news is widespread, we see the opportunity for celebrating positive & prideworthy values to all Vietnamese. By strongly attaching ourselves with #ProudlymadeinVietnam qualities – stories – human, brands do not just enhance Brand love and Appreciation. Most importantly, we receive the handshakes from Vietnam top Artists and Top Brands to together make proudly Vietnam.
As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.
