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Blue Bite Teams Up with Zenith Media and Blue 449 for the Launch of PUMA's Latest Sneaker, the Ignite XT

September 15, 2015 – Global Sports Brand PUMA, in partnership with Blue 449 and Zenith Media, has teamed up with Blue Bite, the Mobile Standard in Out-of-Home™ and Austria-based mobile agency Loop, to create a one-of-a-kind campaign to promote PUMA’s latest sneaker, the Ignite XT and its brand ambassador partnerships with Usain Bolt and Rihanna.  

Submitter's Company: 
Blue Bite
Content Tags (Deprecated): 
OOH
mobile
Retail Mobile Campaign
beacons
nfc
QR
Blue Bite
News Type: 
Member Press Release
Quaero's Marketer's Guide to Monetizing Mobile

The Marketer's Guide to Monetizing Mobile

Engagement with content on mobile is at an all-time high across devices, but publishers are behind in monetizing this user behavior creating a wide gap between consumption and ad spend.

QuaeroView

60% of time spent on digital media comes from mobile, but less than 20% of ad delivery is via mobile

Our QuaeroView provides solutions including:

  • Customized Ad Units,
  • Audience Preference, 
  • Matching User Behavior, and
  • much more!

Download the guide here.

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Content Tags (Deprecated): 
Mobile consumption
mobile
mobile advertising
Effective Mobile Marketing

Blue Bite Introduces, esca, A New Dual-Mode BLE Beacon

AUGUST 27, 2015 – Today, Blue Bite, the Mobile Standard in Out-of-Home™, announces the launch of esca®, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. Built on nearly a decade of experience in managing mobile touchpoints, Blue Bite’s esca platform introduces a new way to deploy, manage, and analyze beacons.

Submitter's Company: 
Blue Bite
Content Tags (Deprecated): 
beacons
iBeacon
Eddystone
mobile
technology
News Type: 
Member Press Release

The Next Generation Of Retail Is Here: Three Major Myths Debunked

July 31, 2015

Michael Jones, senior VP of retailer and brand solutions at RetailMeNot, dives into three myths about the next generation of retail. Read the full article on Forbes.com.

http://www.forbes.com/sites/michaeljones/2015/07/14/the-next-generation-...

The Ultimate Guide to Keyword Research

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PDF(s): 
PDF icon the_ultimate_guide_to_keyword_research.pdf
Content Tags (Deprecated): 
Keywords
ASO
apps
app store
Keyword Research
mobile apps
Optimization
mobile
Research Type(s): 
Public Research

BuzzCity: 42% now bank on mobile, yet banks are still failing to advertise to majority audience

Fresh data from 3,300 global respondents reveals a 60% increase of people using their mobile devices to bank online. Almost half (42%) of all mobile users (up from 26% in 2013) are now routinely making payments through mobile devices. Although mobile payments have overtaken the use of credit and debit cards globally, one in ten don’t believe their banks offer the facilities to bank online. Key findings show that: • Mobile payments have overtaken the use of credit and debit cards globally – 17% now use cards compared to 24% using mobile payments • Despite the advancements in mobile banking, one in four users (26%) continue to have concerns about security • One in four (23%) believe that their mobile device is not suitable for online banking

PDF(s): 
PDF icon the-buzzcity-report-vol-5-issue-2.pdf
Content Tags (Deprecated): 
mobile
Marketing
Finance
Banking
advertising
Committees: 
Mobile Marketing Association
Research Type(s): 
Public Research

Near: Intelligently targeted Mobile Ads powered by Near help Audi reinforce benefits of its quattro technology to consumers and make it applicable for Singapore

 

CHALLENGE: 

Mobile Marketing Association
mobile
data driven marketing
user engagement

Auto marketers’ challenge: building channels to reach mobile shoppers

February 27, 2015
Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.
 

How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution
Location Committee
beacons
CPG
retail
inmarket
mobile
mobile@retail
hillshire
hillshire farm
beacons
Mobile
Mobile Retail
inmarket
hillshire

Dear Apple: So, You Want To Be A Programmatic Player? Listen Up

November 28, 2014
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be doing anything truly different here? And two, is Apple actually committed to its advertising business?