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InMobi Case Study - General Motors Utilizes Rich Media

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The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
 
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 
 
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InMobi Case Study – Intel® CoreTM Processor

The Challenge:
For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.
 
The Solution:
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InMobi Case Study – Red Hot + Rio Drives Music Pre-Orders

The Challenge:
Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. Red Hot + Rio 2 is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization used InMobi to help promote this album launch.
 
The Solution:
Sounds and videos were incorporated in this rich media banner experience. The campaign peaked with a CTR of 1.07% in the UK.
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InMobi Case Study – Gaia Monster Galaxy Reaches top 10 in iTunes

The Goal:
Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. 
 
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InMobi Case Study – Universal Studios Scorpion King 3

The Challenge:
360i launched a targeted mobile ad campaign to drive awareness and promote The Scorpion King 3, the sixth film of “The Mummy” franchise.
 
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InMobi Case Study – Umuntu Media

The Challenge:
As a publisher, Umuntu Media’s revenue is sourced from advertising sales. In order to sell the media space on their portals there needs to be a considerable number of users visiting their portals. As such, each time Umuntu Media launch in a new country, they run an advertising campaign to create an audience on a Facebook page. Once the audience is large enough, the country portal is launched, and the advertising campaign is changed to drive users directly to the country portal.
 
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InMobi Case Study – Sonic & SEGA reached #1 slot in iTunes

The Challenge:
To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic &
SEGA All-Stars Racing. The hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to InMobi’s extensive mobile gaming experience, Sega utilized them to help promote the launch of this marquee iOS game.
 
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InMobi Case Study – Optus Go Places Reaches #1

The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
 
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InMobi Case Study – Optus Smart Safe App Download Campaign

The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
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InMobi Case Study – Nokia Lumia Motion Activated Rich Media Campaign

The Challenge:
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers
in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone.
 
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