November 2, 2012
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign.
Chevrolet account lead, Pradeep Lamba, National Head of Mobile from Quasar Media says, “Rich media mobile advertising on InMobi’s network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network was a key component of our campaign’s success.”