InMobi Case Study - General Motors Utilizes Rich Media | MMA Global

InMobi Case Study - General Motors Utilizes Rich Media

November 2, 2012
The Challenge:
Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
The Solution:
Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 
The Results:
Chevrolet account lead, Pradeep 
Lamba, National Head of Mobile from
 Quasar Media says, “Rich media mobile 
advertising on InMobi’s network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network was a key component of our campaign’s success.”