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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Dach
Smarties DACH - Jury
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SMARTIES Black | Grand Jury
Claus Bröckers
CEO DACH
WPP MEDIA
Giuseppe Fiordispina
Marketing Director
CUPRA & SEAT
Dr.Christian Hahn
VP Marketing Communications
Deutsche Telekom
Julie Legrand
CMO
PUMA
Denise Mancinone
Head of Marketing DACH
Snap
Goetz Trillhaas
COUNTRY DIRECTOR
PayPal Ads
Iskra Velichkova
SENIOR DIRECTOR MARKETING
PayPal
Jury Co-Chairs
Giuseppe Fiordispina
Marketing Director
CUPRA & SEAT
Iskra Velichkova
SENIOR DIRECTOR MARKETING
PayPal
Jury
TAMER BATAN
Sales Director, Germany, Pinterest | Board Member, MMA DACH
Pinterest
Nina Brit Brando
CEO
Carat
Katja Brandt
CEO
DENTSU
Gregor Feisel
Managing Director
Wavemaker
MAXIMILIAN FLOEGEL
Vice President Marketing Communications, DACH
MASTERCARD
Verena Grundel
Director Brand & Communications
DMEXCO
Jan Gräwen
CCO
YOC
SIMONE GUDLICK
MARKETING DIRECTOR
HENKEL
Ulrike Henkes
Regional Brand Manager EMEAP - Abbott Diabetes Care
Abbott
Jan Heumüller
Managing Director DACH
Ogury
VIKTORIA HOFMANN
CEO, DACH
Mindshare Germany
Daniel Jäger
Head of Group Media
Deutsche Telekom
Yulia Kalner
Head of Creative and Media
Kantar
MURAT KARBIGAC
Chief Executive Officer
IPG MEDIABRANDS
Anna Keller
Marketing Director and Media Lead
Bayer Consumer Health Germany/Austria
NINA KIRST
Deputy Editor in Chief
Campaign
CHRISTOPH KLEE
HEAD OF DIGITAL TOUCHPOINTS MARKETING
MILES & MORE
ANDREA KOCH
MANAGING DIRECTOR
MEDIAPLUS GROUP
Cornelius Koelblin
HEAD OF AUTOMOTIVE, TRAVEL & HOSPITALITY DACH
Amazon Ads
Susanne Kunz
General Manager
OWM
KATHARINA LOHSE
Marketing & Communication, Brand & Media Strategy
KL CONSULTANCY
CARINA MORALES
Head of Brand Activation
Kleinanzeigen
Frank Olma
Executive Creative Director
EssenceMediacom Germany
Dr. Peter Petermann
Head of Strategy
INGO Zurich
Dorit Posdorf
CMO
DocMorris
Andreas Rau
Head of Media Agencies, DACH
Meta
Beate Rosenthal
Partner Global Consumer & Health Platform
Roland Berger
Marc Alexander Schüling
Executive Director Strategy & Consulting
TRACK
Eva-Maria Schmidt
Editor in Chief
HORIZONT
MORITZ SCHUBERT
Director Sales & Partnerships
OMR
Maren Seitz
Head of DACH
Analytic Partners
SARA SIHELNIK
Managing Director, Client Partnerships EMEA
QUANTCAST
Stefanie Tannrath
CEO
Universal McCann Germany
Rolf Thomke
Head of Digital Distribution Europe
Singapore Airlines
Richard Wagner
Head of Sales DACH
Beintoo
Oliver Wendt
Head of Sales DACH
reddit
Screening Council
AINO KAURANEN
STRATEGIC BUSINESS PARTNER
META
Jolanta Baboulidis
Country Director Germany
Twitter
NICK BASSERMANN
Business Development Director
MEmob +
ANJA BOESEN
Head of Science of Brand Growth Labs
KENVUE
NASSIM ABDI COLLI
Sezin Seringel Coskun
Head of Media Strategy & Marketing Analytics
Hyundai Motor Europe
ANNE COTT
Digital Marketing & Media
Bayer Vital GmbH
MELİS DAMGACI
SENIOR BRAND MANAGER
LINDT
holger dohmen
Brand & Media Lead DACH
FORD MOTORS
JUANA MARIA POZO FIREIE
PLATFORM SPECIALIST CUSTOMER ATTRACTION & RETENTION - DIGITAL ADS
MEDIAMARKT SATURN
Raphael Fix
Director Digital Solutions
OMG Solutions
okay güntekin
Senior Account Executive
Amazon Ads
ELLEN GSCHWIND
Head of Strategic Marketing
Mibelle Group
GAMZE GURBUZATIK
PRINCIPAL DIRECTOR
ACCENTURE SONG
Henrik Ihlo
Director, Marketing Solutions DACH
LinkedIn
KATJA KEULERTZ
Sr. International Brand Manager
HENKEL
Dennis Kirschner
CMO
ShowHeroes
nikos kotalakidis
DE Regional Director, Global Agencies
Microsoft Ads
CHRISTIAN KUNITZ
Managing Partner
EssenceMediaCom Germany
RENATA MAJCUNIC
Head of Campaigns & Media // Head of DB Personal Banking Marketing GY
DEUTCHE BANK
VLAD-ALIN MATEIU
Director Client Service
OMD
Marion Müller
Director - Domain Expert Media&Creative
Kantar
RICHARD OFFERMANN
SVP Client Sales
STRÖER
NORBERT PELLKOFER
VP Digital Channels
SKY DEUTSCHLAND
thierry pool
Country Lead Switzerland
E-Diolog
FABIAN PREISS
Director Marketing & PR
PHD Germany
anna rodionova
Director Marketing
Fashionette
David Scholl
CEO
Departd
STEFAN SOMMER
SVP Global Sales & Partnerships / DACH
Adform
Nichole Strydom
Commercial Director
Zalando
YULIA VORONINA
eCommerce Development Lead
Nestle
MARIUS WEBER
Director Content
WAVEMAKER GERMANY
KATJA WENDEL
Head of ATL, Paid Media, Social Media & PR - Central Europe
BSH
EMIRHAN YASDIMAN
Global Lead - SEO & Content
METRO
CHRISTIAN ZIMMER
Managing Director
Welect
Jury Chair
Daniel Jäger
Head of Group Media
Deutsche Telekom
Jury
Nina Brit Brando
CEO
Carat
Katja Brandt
CEO
DENTSU
Gregor Feisel
Managing Director
Wavemaker
Giuseppe Fiordispina
Marketing Director
CUPRA & SEAT
Sebastian Grebasch
Mobile Growth Lead
Google
Jan Gräwen
CCO
YOC
Jan Heumüller
Managing Director DACH
Ogury
Henrik Ihlo
Director, Marketing Solutions DACH
LinkedIn
Jochanan Senf
GM Nutrition DACH | Business Lead Scratch Cooking Europe
Unilever
Yulia Kalner
Head of Creative and Media
Kantar
Anna Keller
Marketing Director and Media Lead
Bayer Consumer Health Germany/Austria
ANDREA KOCH
MANAGING DIRECTOR
MEDIAPLUS GROUP
SABINE KUCKUCK
MANAGING DIRECTOR
thjnk
Denise Mancinone
Head of Marketing DACH
Snap
Hilal Eksel Merter
Head of Global Brand Marketing Consumer Goods
BSH
Frank Olma
Executive Creative Director
EssenceMediacom Germany
Dr. Peter Petermann
Head of Strategy
INGO Zurich
LAURA RATHAI
VP MARKETING
HYUNDAI
Beate Rosenthal
Partner Global Consumer & Health Platform
Roland Berger
Marc Alexander Schüling
Executive Director Strategy & Consulting
TRACK
Gerald Schloegl
Managing Director, Miles & More and VP Loyalty
Luftansa Group
Benjamin Schoderer
Head of Digital Marketing & CRM Diabetes Care
Abbott
Maren Seitz
Head of DACH
Analytic Partners
PATRICK SWIENTEK
Director of Media, Digital&Business Development
Danone
Stefanie Tannrath
CEO
Universal McCann Germany
Screening Council
Ardawan Okhovat Alavian
Partnerships Lead DACH
Snap
Jicky von Bechtolsheim
Chief Out of Home Officer
WallDecaux
KATJA DA SILVA CORREIA
Managing Partner
UM Germany
ANNE COTT
Digital Marketing & Media
Bayer Vital GmbH
Davide Falzone
Managing Director Germany
Bring! Labs
David Francois
Director of Enterprise Sales DACH
Amplitude
Anabel González
EMEA Programmatic Lead
HP
FABIAN HAUMANN
Creative Director
480Hz an Agency of DDB
VIKTORIA HOFMANN
CEO, DACH
Mindshare Germany
MARTIN HOLZBERG
Director Sales&Partnerships
Pinterest
Tobias Kellner
Industry Relations Lead
Google Germany
STEFAN KNÖPPEL
Digital Marketing Manager
Bayer
CHRISTIAN KUNITZ
Managing Partner
EssenceMediaCom Germany
YURI LIBOT
Head of Sales DACH
SILVERPUSH
BASTIAN MATHES
Managing Director, Chief Product Officer
TRACK GMBH
Ville Mikkola
Regional Director DACH
Appsflyer
Dorit Posdorf
CMO
DocMorris
FABIAN PREISS
Director Marketing & PR
PHD Germany
Andreas Rau
Head of Media Agencies, DACH
Meta
MARCEL SANDOVEL
CPO
Eskimi
Ferdinand Schmitt-Besenthal
Director, Brands
The Trade Desk
David Scholl
CEO
Departd
STEFAN SOMMER
SVP Global Sales & Partnerships / DACH
Adform
ARNE STACH
Creative Director
Jung von Matt Havel
Sin To
Senior Director Marketing Communications
SAP
Jörg Vogelsang
CDO - Chief Digital Officer
BCN - Brand Community Network
Richard Wagner
Head of Sales DACH
Beintoo
MONTY WEBER
Senior Agency Lead
LINKEDIN
Julia Wehrle
Managing Director
Media Impact
LUISE WEISS
VP Global Revenue
Adsquare
JULIA WILDE
Marketing Director Knorr DE & AT
Unilever
JULIUS WINTER
Executive Creative Consultant
TikTok
Matthias Zecher
Department Head Digital Marketing
Mc Donald's Deutschland
Important Info
Smarties Winners
