Ulrike Henkes started her career in the creative agency Michael Conrad & Leo Burnett in Frankfurt/Main. After working in increasing roles and responsibilities in the Account Management for local as well as international clients, she was given the opportunity to lead the new business activities for Michael Conrad & Leo Burnett Germany and head up an account management team for key strategic clients. She then joined The Coca-Cola Company in the newly founded IMC (Integrated Marketing Campaigns) department. Throughout her years at The Coca-Cola Company, she took increasing roles and responsibilities within the marketing team in the German market as well as on Western European level, at the end leading the Consumer & Connections team in Germany. She then switched industries, moving from FMCG to med tech, to join Abbott Diabetes Care as Regional Brand Manager EMEAP.