As Head of Strategy at INGO Zurich (formerly Wunderman Thompson Switzerland) Peter has been shaping the agency’s strategic product since September 2021.

During the 15 years before his tenure at INGO, he worked in various media agencies, most notably as Chief Strategy Officer at Carat in Germany and Dentsu in DACH and CEE where he led the group’s strategy team for 10 years. From 2016 to 2019, he was CSO for MediaCom in China, where he drove the agency's transformation into an integrated communications agency.

He started his career at Scholz & Friends, which he joined in 1992 as a strategic planner and head of trend research. He has also held positions at Leo Burnett, Lowe and Dentsu Amsterdam.

Peter is a frequent keynote speaker and author. In July 2021, he published "Brand and Memory", which explains the neurobiological foundations of advertising impact.