

PATRICK SWIENTEK
Director of Media, Digital&Business Development
Danone
Patrick Swientek is the Director of Media, Digital & Business Development for Danone DACH. He oversees the media strategy, Martech/Adtech setup, Direct-to-Consumer business, and strategic partnerships. Over the past decade, he has led media and digital strategies for some of the largest FMCG brands at Danone and Nestlé. Prior to that, he worked in the Live Entertainment industry with the Anschutz Entertainment Group. His primary areas of interest include Neuroscience, Brand Building, Artificial Intelligence, Retail Media, and Data Strategies.