Matthias Zecher began his career at Telefonica o2 Germany, excelling as a Junior Marketing Manager and later as Brand Manager ATL/BTL . Matthias then showcased his strategic marketing prowess at SIXT as the Team Lead Manufacturer Marketing. Returning to Telefonica o2 Germany, he served as Team Lead CRM/Senior CRM Manager. Matthias significantly contributed to RED BLUE MARKETING, leading projects for the international rollout of loyalty programs SATURN CARD and MediaMarkt Club. His journey continued at MediaMarkt Saturn Germany, where he held the position of Team Lead CRM. Since April 2021, Matthias has been the Department Head of Marketing/Digital at McDonald's Deutschland steering the McDonald's Loyalty program with his expertise in marketing and customer engagement.