

Sabine fell in love with the advertising industry 16 years ago. In this time, she led numerous national and international campaigns for renowned brands. Joining thjnk in 2012, she played an essential role in shaping IKEA's brand identity, contributing significantly to its rise as Germany's most loved brand. Her projects have been recognized and awarded by national and international award shows such as Art Directors Club Germany and Europe, New York Festivals, Cannes, The One Show, Red Dot, Die Klappe, Spotlight and Effie amongst others. Sabine is frequently invited to judge leading advertising awards, including the Art Directors Club Germany, Little Black Book’s Immortal Awards, Berlin Commercial Awards, and Deutscher Werbefilmpreis. She thrives on creative ideas that make a real difference. When she's not driving forward impactful campaigns, she is still working on perfecting her handstand