AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the region.

GroupM’s Team Airtel joins Essence as part of the move

Delhi, India, 19 December 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India, effective 1 January 2019. The agency’s scope of work will include both offline and digital media strategy, planning and buying.