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Essence appoints Atrayee Chakraborty as Vice President, Integrated Media Planning in India

Addition to India leadership team further strengthens the agency’s media planning capabilities across all channels for clients

 

News Type: 

In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.

Released: 
March, 2019
Region: 

ABInBev (China)

Singapore, March 12, 2019: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments.

Submitter's Company: 
Lifesight

Accenture Pte Ltd.

Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.

Lifesight is a leading location intelligence and data company in Asia that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimise ad spend.

Submitter's Company: 
Lifesight

Essence appoints Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India

Additions to India leadership team strengthen the agency’s skills and capabilities in line with its product vision and business development plans

Member Mention: 
News Type: 
Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for online higher education platform UpGrad in India following a pitch. The agency’s scope of work spans both offline and digital media.
Member Mention: 
News Type: 

mFilterIt

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the region.

Submitter's Company: 
Lifesight Pte Ltd