APAC

PT Elang Mahkota Teknologi - Emtek Group Indonesia

Indonesia Mobile Exchange (IMX)

The State of Ad Fraud in Indonesia 2019 Whitepaper

(August 8th, 2019) The Mobile Marketing Association in Indonesia, today announced the launch of the Ad Fraud, Brand Safety & Viewability Whitepaper, followed by an industry event in Jakarta. With the theme ‘ACT’ - Assess, Combat and Track - the series will help marketers assess their exposure to ad fraud, ways to strengthen brand safety, leverage performance marketing for ad platforms and drive accountability in mobile advertising.

Released:

August, 2019

File Size:

13.4 MB

Education Section:

Educational Documents

Region:

APAC, Indonesia

Essence appoints Kunal Guha as Senior Vice President, Product, APAC

Essence appoints Kunal Guha as Senior Vice President, Product, APAC

Appointment further strengthens the agency’s integrated, full-service product offering in the region

Singapore, 6 August 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Kunal Guha as Senior Vice President, Product, APAC. Based in Singapore, he reports to Richard Mooney, Global Chief of Product Operations.

News Type:

Member Press Release

Essence wins integrated media agency of record duties for ZEE5 India

Essence wins integrated media agency of record duties for ZEE5 India

Mandate includes the SVOD business, as well as offline media and SEO duties

Mumbai, India, 24 July 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.

News Type:

Member Press Release