Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
POSSIBLE - Embrace the Impossible
April 28-30, 2025 | Miami Beach, Florida
MMA CMO & CEO Summit 2025
July 20-22, 2025 | Santa Barbara, California
POSSIBLE
CMO & CEO Summit
The Great CDO Debates
Marketing Growth Debate
AI for Marketers Training
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CMO Must-Attend Events
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
MENA
KSA
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
AI for Marketers Training
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
MMA’s Holistic AI Marketing Measurement Framework
Providing enterprise marketers with a comprehensive approach to measuring the success and impact of AI initiatives
Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Member Submitted Content
Millennial Media - Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships
January 11, 2013
Millennial Media - Carphone Warehouse Reaches UK Consumers with Multifaceted Mobile Campaign
January 11, 2013
Millennial Media - Activision Leverages Mobile's Reach to Promote “Call of Duty: Modern Warfare 3”
January 11, 2013
Gameloft case study
January 1, 2013
Priceline.com significantly boosts conversion rate on mobile devices with mobile-optimized site and Google Mobile Search Ads
December 11, 2012
The Home Depot: 360 mobile strategy bridges the gap between in-store and mobile experience
December 11, 2012
adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions
December 11, 2012
InMobi Case Study – Standard Chartered
November 8, 2012
InMobi Case Study – Thai Tourism Board Drives Traffic to Facebook Page
November 8, 2012
InMobi Case Study – eContact Pro App
November 8, 2012
InMobi Case Study – National Institute of Information Technology
November 8, 2012
Burd Ford "Cash Quest" NFC Scavenger Hunt
November 8, 2012
Tracking and Measurability Problem Solved for Dairy Queen Rewards
November 8, 2012
Bud Light's World's Largest Pool Party
November 8, 2012
I'm Thinking Arby's Mobile Campaign
November 8, 2012
Dairy Queen MMS Cool Coupons Campaign
November 8, 2012
Carl's Jr. Oklahoma Mobile Rewards
November 8, 2012
Not Your Typical Mexican Restaurant Not Your Typical Solution
November 8, 2012
Florida Department of Health AIDS Awareness Campaign
November 8, 2012
Springer Mountain Farm 'Text & Win'
November 8, 2012
Show More