Ad Fraud Road Show 2019: Jakarta | Mobile Marketing Association

August 8, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

WHAT TO EXPECT: ACT on Ad Fraud Series

Help marketers Assess and self-diagnose and understand their exposure to fraud

  • What is the state of Fraud in the region?
    • Overall keynote with projections about the size of Fraud and where its heading
  • Main categories of Fraud
    • Traffic, Misrepresentation and Attribution Fraud. Experts will shed light on these 3 streams & discuss how to diagnose the same
  • Fraud and the mobile ecosystem
    • Programmatic vs Ad Network vs Publisher Direct. What are the challenges in each type of buying?
    • Static vs Video vs Native etc. What are the challenges in each ad type?

Help them Combat fraud by providing education regarding the various types of fraud and the solutions available

  • Marketer perspectives and case studies
  • Technical overview of solutions

Help marketers Track the impact of their efforts

  • Staying on top of fraud:
    • How to tackle fraud and work together with agency and verification partners
    • The future of Fraud: Technical innovations in terms of new ad fraud types, what to look for and where fraud is heading.

 

AGENDA

TimeActivity
12:00 PM – 13:30 PMRegistration & Networking Lunch at Asia Restaurant
13:30 PM – 14:30 PM

Session I
Title: Impact of Ad fraud on digital advertising in Indonesia
Key Questions: With several key challenges- brand safety, viewability, ad fraud, inconsistent measurement- plaguing the digital advertising industry, how can we drive accountability and transparency in the ecosystem?

  • What are the unique challenges facing mobile advertising?
  • How is industry tackling these challenges  
  • Who's responsibility is it to clean the ecosystem?
  • What are the key trends for 2020 for Indonesia's digital advertising industry.
14:30 PM - 15:30 PM

Session II
Title: Viewability: Measuring Your Digital Advertising Impact

Viewability is the ability of a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry. As the web has grown, the online ad experience has sometimes fallen short of consumers’ expectation and affects viewability. What are the right metrics to have to measure impact to a brand campaign?

Key Questions:   

  • How does viewability affect my campaign KPIs?
  • What is the impact of viewable impressions in relation to brand lift metrics?
  • What are the benchmarks and learnings of different ad units?
15:30 PM - 16:00 PMTea/Coffee Break
16:00 PM - 17:00 PM

Session III
Title: Decoding Performance Marketing

Traditionally Ad-Fraud and Brand Safety have been the focus of brand marketers, who invest in safeguarding brand campaigns. However, performance marketing, especially in the mobile space, has not got the same attention. As a result there is lower advertiser education and awareness, and less protection, leading to higher level of fraud in this space.


Key QuestionsAd Fraud challenges faced in performance marketing campaigns & how are marketers overcoming them?

 

  

Who Should Attend?

Performance Marketers
Brand Marketers
Agencies
Consultants

 

Registration

Ad Fraud Show 2019
Members
Non-members
PricingUSD 100USD 150
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Speakers

Managing Director, SEA
Integral Ad Science
 
Chief Editor
DailySocial.id
 
Head of Media - Indonesia and SEAA
Unilever
CTO & Founder
mFilterIt
 
Chief Marketing Officer
KG Media
 
Partner-Digital
Mindshare
eBusiness Transformation Lead
Nestlé Indonesia
 
VP Performance Marketing
Tiket.com
 
Growth Product Manager
KapanLagi Youniverse
Performance Head
Omnicom Media Group
 
Managing Director
Kantar
 
VP Digital Marketing
Gojek
Head of Consumer Activation Group
HMS Sampoerna
 
SVP - Traffic Operations and Online Marketing
LAZADA
 
Internet Marketing Lead
Tokopedia

Participating Partners

 

PR Partner