Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

WHAT TO EXPECT: ACT on Ad Fraud Series

Help marketers Assess and self-diagnose and understand their exposure to fraud

• What is the state of Fraud in the region?
  • Overall keynote with projections about the size of Fraud and where its heading
• Main categories of Fraud
  • Traffic, Misrepresentation and Attribution Fraud. Experts will shed light on these 3 streams & discuss how to diagnose the same
• Fraud and the mobile ecosystem
  • Programmatic vs Ad Network vs Publisher Direct. What are the challenges in each type of buying?
  • Static vs Video vs Native etc. What are the challenges in each ad type?

Help them Combat fraud by providing education regarding the various types of fraud and the solutions available

• Marketer perspectives and case studies
• Technical overview of solutions

Help marketers Track the impact of their efforts

• Staying on top of fraud:
  • How to tackle fraud and work together with agency and verification partners
  • The future of Fraud: Technical innovations in terms of new ad fraud types, what to look for and where fraud is heading.

AGENDA

Who Should Attend?

Performance Marketers
Brand Marketers
Agencies
Consultants

Registration

Speakers

Laura Quigley Senior Vice President, APAC Integral Ad Science		Amir Karimuddin Chief Editor DailySocial.id		Eka Sugiarto Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media Unilever Indonesia
Dhiraj Gupta CTO & Founder mFilterIt		Dian Gemiano Chairman Indonesian Digital Association Dian Gemiano Chief Marketing Officer KG Media Dian Gemiano Chief Marketing Officer KG Media		Crisela Magpayo-Cervantes Partner-Digital Mindshare
Arush Kochhar eBusiness Lead Nestle Arush Kochhar eBusiness Transformation Lead Nestlé Indonesia		Dyah Wulandari VP Performance Marketing Tiket.com		Cahyanto Arie Wibowo Head of Product Strategy and Growth KapanLagi Youniverse (KLY)
Rohan Mahajan Chief Operating Officer (Media Services) Omnicom Media Group		Kelvin Gin Managing Director Kantar		Isabel Castro VP Digital Marketing Gojek
Mariska Goesman Chief Marketing Officer PT Suntory Garuda Beverage (SGB)		Haikal Bekti Anggoro SVP - Traffic Operations and Online Marketing LAZADA

Participating Partners

PR Partner