Agenda | MMA Global

Agenda

Mumbai | April 24, 2024

9:00 AM – 9:30 AM

Registration Begins

9:30 AM – 10:00 AM

Welcome Address

Country Head & BOD Member - MMA Global India
MMA Global India

10:00 AM – 10:30 AM

Fireside Chat - GroupM

MMA India Co-Chair; Chief Executive Officer, South Asia GroupM
GroupM
Chief Strategy Officer, WPP India & President, GroupM South Asia
GroupM South Asia

11:30 AM – 12:00 PM

Crafting Smarter Experiences: Going Beyond Speed and Scale With AI

Artificial Intelligence has taken over the marketing world, although its perception largely remains that of offering speed and scale. But the power of AI transcends beyond these, redefining consumer experience in ways previously unimaginable. From hyper-personalization to intuitive insights, dynamic content optimization to immersive experiences, enter the realm of AI with our insightful panel discussion. Join us as we uncover the mammoth power of AI in creating groundbreaking narratives and how it can be leveraged for greater impact. 

Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
Head- Media, Digital Mktng & Brand PR (India & Global Centre of Excellence)
Marico
EVP – Media & Investment, Interactive Avenues
Interactive Avenues
Head of B2C Growth
DSP Mutual Fund
Moderator
MMA India Board Member; VP and GM – India, InMobi
InMobi
In Partnership With:

12:00 PM – 12:20 PM

Retail Media 2.0: ‘Moving up the funnel’

Retail Media is already considered to be the third wave in digital advertising and is a $45 billion USD ad spends segment globally. As per industry estimates, it is expected to surpass TV ad spends globally by 2028. So far, Retail Media has primarily been about search-driven e-commerce. Retail Media 2.0 has taken this a step further with focus on moving up the funnel leveraging first-party shopping and streaming signals for powering display, video, and streaming TV ads. Join us as we discuss how to leverage Retail Media solutions for building brand salience and delivering full funnel impact.

MMA India Board Member; Director, Amazon Ads India
In Partnership With:

1:00 PM – 2:00 PM

Lunch

2:00 PM – 2:20 PM

Music, Emotions & AI

A fascinating session on how sonic branding can power brands in the digital age by BrandMusiq

Founder and Soundsmith, BrandMusiq
BrandMusiq
In Partnership With:

2:20 PM – 2:40 PM

Cross media measurement in cookieless Era

President, Commercial - Audience Measurement Asia, Nielsen
Nielsen
In Partnership With:

2:40 PM – 3:00 PM

Fireside Chat - Spotify

In Partnership With:

3:10 PM – 3:30 PM

AI Use Cases

Emerging Tech Lead, WPP & GroupM India
WPP & GroupM India
Chief Marketing Officer, Britannia Industries Ltd.
Britannia Industries Ltd.

3:30 PM – 4:00 PM

Beyond the Buzz: Real-World AI Use Cases in Marketing

Chief Marketing Growth Officer
Netcore Cloud
Head of Media & Digital Marketing
Tata Consumer Products
Moderator
Founder & CEO - ReBid
ReBid

4:00 PM – 4:20 PM

Coffee Break

4:20 PM – 4:50 PM

Why Marketers Have a “Seat at the Table” in the Growth of AI

Partner, Marketing Advisory Services
Ernst & Young LLP
In Partnership With:

4:50 PM – 5:20 PM

Driving Discovery, Enabling Adoption: ‘Top Gen AI FAQs

6:15 PM – 6:30 PM

Closing Remarks

6:30 PM Onwards

Networking + Cocktails

Our Partners