An invitation to embrace ambiguity, uncertainty, and the unknown in marketing by integrating artificial intelligence at its core. Let's join the movement to be comfortable doing the right thing, even when it leads us through shades of grey with no clear-cut answers, benchmarks, or ready frameworks. We should have confidence in the grey and use community platforms like these to unpack answers together with collective wisdom and foresight.
Key Takeaways -
AI is disrupting industries & functions with an expected $120B market opportunity by 2030, with high potential in marketing & commerce where rapid adoption is already underway. AI has potentially disruptive implications in marketing & commerce, by increasing efficiency, reducing work, improving customer experience and building competitive advantage. This session will talk about how CMOs are thinking about AI, the highest impact AI-led use cases and the most critical factors that will be needed to succeed in this journey.
Artificial Intelligence has taken over the marketing world, although its perception largely remains that of offering speed and scale. But the power of AI transcends beyond these, redefining consumer experience in ways previously unimaginable. From hyper-personalization to intuitive insights, dynamic content optimization to immersive experiences, enter the realm of AI with our insightful panel discussion. Join us as we uncover the mammoth power of AI in creating groundbreaking narratives and how it can be leveraged for greater impact.
Retail Media is already considered to be the third wave in digital advertising and is a $45 billion USD ad spends segment globally. As per industry estimates, it is expected to surpass TV ad spends globally by 2028. So far, Retail Media has primarily been about search-driven e-commerce. Retail Media 2.0 has taken this a step further with focus on moving up the funnel leveraging first-party shopping and streaming signals for powering display, video, and streaming TV ads. Join us as we discuss how to leverage Retail Media solutions for building brand salience and delivering full funnel impact.
A practitioners guide on using AI to drive business growth. Lets understand how AI can analyze data, provide insights into customer behavior, market trends, and operational inefficiencies, enabling businesses to make informed decisions, minimise costs, mimimise bad debts and maximise revenue. Therefore, integrating AI into business strategies can lead to unprecedented growth opportunities.
A fascinating session on how sonic branding can power brands in the digital age by BrandMusiq
Delve into the challenges and opportunities of cross-media measurement in a cookieless world, as industry experts discuss robust alternatives to cookies for tracking and analyzing consumer behavior. Explore innovative methodologies and technologies that ensure effective audience measurement while upholding privacy standards. Gain insights into how brands and advertisers are adapting their strategies to navigate this new landscape.
Discover AI application areas and how it has uniquely enabled the way marketing is done across different categories such as BFSI/ CPG/ Retail. The panel will also uncover the key challenges faced at a ground-level in adopting AI in on-going marketing endeavours at scale.
Building a fundamental understanding of responsible use of AI in marketing - Its still in the early stages - no established code of conduct, legal implications of content rights, decoding it together calls for a very valuable perspective.
Key Discussion Points
The session will focus on elements of Generative AI that marketers can leverage to drive productivity, efficiency and competitive advantage. The session will also aim to address how to make GenAI, real and what challenges will need to be addressed. Finally, the session will also touch upon topics related to how GenAI will augment marketers rather than replace them.
