Arnaud Frade is President, Commercial for Nielsen's Audience Measurement business in Asia. In this role, Arnaud leads all commercial operations in the region, working with blue-chip clients across a broad range of sectors, including Agencies, Advertisers, Broadcasters and Digital Platforms.  Prior to this role, Arnaud has led a number of businesses and large-scale projects related to Retail, Shopper & Consumer Marketing and Branding, for leading global firms, including American Express, WPP, Omnicom and Accenture in Asia-Pacific, Europe, Latin America and the Middle East & Africa. He has been a resident of Singapore for the past eighteen years.