Mr. Vivek Malhotra has built his career on the foundation of cross-media marketing, analytics, and the art of crafting compelling brand stories. With over two decades of extensive experience spanning digital, broadcast and publishing, along with active involvement in boards, governing councils, and tech committees of major measurement currencies and think tanks, Vivek possesses a deep understanding of consumer and client needs.
His professional journey includes collaborations with global companies, contributing to the establishment of prominent media brands, and demonstrating a keen awareness of behavioural dynamics. Throughout his tenure, Vivek has consistently introduced creative solutions that have served as breakthroughs in his current role and previous assignments.
Presently, Vivek holds leadership positions in marketing, strategic planning, and on-air promotions across digital, TV, and print platforms at The India Today Group, a highly esteemed media organization. He is also responsible for the P&L for consumer revenue division. Additionally, he serves as a board member on IRS, the world's largest continuous research study, and plays a pivotal role in the Tech Committee of BARC, the world's largest audience measurement currency. Vivek is Co-Chair at the ASSOCHAM Branding and Marketing Council and currently chairs the DAC (Digital Ad Committee) at IAMAI.
Mr. Vivek Malhotra brings a wealth of experience from his previous roles, including spearheading initiatives for India extensions of esteemed international brands such as CNBC and Bloomberg. During his tenure as the marketing head of Bloomberg, he played a pivotal role in the brand's foray into the Indian TV market.
With a comprehensive understanding of various news verticals, including regional news, English and Hindi business news, and general news, Vivek has led marketing teams across diverse platforms. Notable achievements include pioneering the introduction of paywalls and micropayments to enhance consumer revenues, and developing a comprehensive marketing decision-making framework encompassing multiple digital platforms and TV impressions.
Vivek's track record includes several ground breaking initiatives, such as launching India's first connected devices stream and digital-first video destination for news. He has also been instrumental in expanding networks around consumers, making AajTak India's leading WhatsApp news channel and Snapchat news platform. Additionally, Vivek has facilitated India's leading magazine brand's extension into television and spearheaded various high-profile events and initiatives, including the India Today Conclave and Sahitya AajTak.
His passion for innovation is evident in his involvement with projects like Aajtak's sponsorship of KingsXI IPL team and Tiger Shroff's launch of eSports League. Additionally, he played a pivotal role in effectively spearheading the "Suniye Netaji Campaign," voice from public culminated into the hands of the Honourable Prime Minister. Vivek remains dedicated to staying abreast of today's influencers and online reputation management, as well as nurturing consumer cohorts and integrating AI into his endeavours. He continues to lead initiatives in emerging platforms like WhatsApp channels and Snapchat, while also focusing on deciphering consumer behaviour and maximizing lifetime value.