Agenda | MMA Global


SMARTIES India Agenda

Venue: Taj Santacruz, Mumbai


Thursday, October 5, 2023

1:00 PM – 2:00 PM

Registration Begins + Lunch & Networking

Imperial Room

2:00 PM – 2:15 PM

SMARTIES Unplugged India Kicks Off

Imperial Room

Welcome Address: 5 AI Debates: MMA Global Asked Companies What They Think

Country Head & BOD Member
MMA Global India


Content & PR Lead
MMA Global India

2:15 PM – 2:25 PM

Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation

Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.

MMA Board Member and Managing Director APAC

2:30 PM – 2:50 PM

Top Categories in Spotlight - Part 1 | Channels, Data & Analytics

Imperial Room

Left-brained marketer vs. right-brained marketer is the common debate in marketing but here at Unplugged, we want to move the ‘vs’ to intelligent conversations & insightful - often fun - discussions between our top category shortlisted at SMARTIES India and our facilitator. Between showcasing the secret sauce behind their campaigns, these nominees will talk about marketing channels, data, and analytics.

Categories Covered:

  • Product and/or Service Launch
  • Customer Journey Marketing - Lead Generation / CRM
  • Cross Digital Media Marketing
  • Brand Experience
  • Omnichannel Marketing
Senior Associate Director - Sales & Global Lead - Newton
MAAS Platform
Associate Director - Brand Planning
VP & Head D2C - Ecommerce
Max Life Insurance
Sr Vice President – Client Leadership
General Manager
Fractional CMO/ Growth Head & Conducts Corporate Workshops

2:50 PM – 3:00 PM

Brands that know what works, and how!​

Imperial Room

Focussing on what the winning campaigns have done right; to further understand the strategies behind the brand’s media planning and content customization. Let’s deep dive into the golden trio of Brands, Media and Content! Let’s see what’s in trend and what’s here to stay!

Vice President (Media), South Asia, Insights Division
In Partnership With:

3:00 PM – 3:15 PM

Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes

Imperial Room

Attention is the heart of advertising – after all, what good is an ad creative if it doesn’t engage and mobilize its intended audience? And given the speed of digital culture and the variety of content and advertising experiences consumers encounter each day, capturing meaningful attention is increasingly challenging.In this session, we will discuss how attention can be measured and show its role in driving advertising outcomes.

Head of Sales, India
In Partnership With:

3:15 PM – 3:45 PM

Top Categories in Spotlight - Part 2 | Creativity, Content & Partnerships

For the last decade or so, marketers have often been divided into two camps – right-brained and left-brained, and this has often even led to debates. For this edition of SMARTIES Unplugged, we thought of moving this debate to an insightful and even gamified conversation. Shortlisters from top categories at SMARTIES India will come together and talk about their campaigns, insights, and behind-the-scenes sneak peeks.

Categories Covered:

  • Social Media Marketing
  • Customer Journey Marketing - Lead Generation / CRM
  • Creator / Influencer / Celebrity Marketing
  • Cross Digital Media Marketing
  • Real-Time Marketing
Associate Business Director - Digital Planning
Director - Media Planning
Deputy General Manager
Madison Media Pinnacle
Client Partner - Digital
Fractional CMO/ Growth Head & Conducts Corporate Workshops

3:45 PM – 4:15 PM

Winning with Deterministic Data

Imperial Room

This interactive discourse will feature notable representatives from Airtel, Madison World, and Hiveminds, who will share their triumphant tales of leveraging deterministic segments using AudiencePro to accomplish top, mid, or bottom-funnel campaign objectives and obtain exceptional outcomes. Let's learn together & bid farewell to probabilistic segmentation!

VP - Agency Partnerships and Large Client Solutions
Growth Product Manager
Business Director
Madison World
Vice-President, Digital Innovation & Strategy
Co-founder & CEO
In Partnership With:

4:15 PM – 4:30 PM


In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Hitherto relegated to the ‘jingle’ or ‘sonic sting’, the use of music has rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity. Rajeev Raja, Founder & Soundsmith, BrandMusiq takes us through the challenges of creating the Mastercard Sonic Brand, sharing a fascinating insight into how modern brands can use a sonic identity, not just for brand recognition, but also to enhance brand immersion and experience.

Founder and Soundsmith
In Partnership With:

4:30 PM – 5:00 PM

Building Advocacy in Online Communities

Unlock the power of authentic conversations in online communities by building an army of evangelists who advocate for your brand and amplify its impact. Additionally, discover the proprietary, AI-driven MarTech innovations that help transform consumer insights into actionable strategies that inform your marketing and growth plans.

CEO & Co-founder
In Partnership With:

5:00 PM – 5:30 PM

Marketing Excellence Unplugged - Navigating New-Age Trends & Tech

Imperial Room

SMARTIES every year does push the envelope as far as the future of marketing excellence, this year being no different hence the intent is to talk about the elephant in the room and elicit views from our industry experts on the future of marketing excellence on the back of ever evolving trends and technologies that all marketers need to harness and leverage upon.

National Creative Director
Leo Burnett India
MMA India Board Member; VP and GM – India
Lead – Countline & Gifting Marketing
Mondelez India
Head of Consumer Apps Marketing
Google India
MMA India Board Member; Director, Amazon Ads India
MMA Board Member and Managing Director APAC
Fractional CMO/ Growth Head & Conducts Corporate Workshops

6:00 PM – 7:00 PM

SMARTIES India Gala Night Registration Begins

Grand Ballroom

7:00 PM – 7:30 PM

Award Ceremony Begins

Grand Ballroom

MMA India Board Chair
Country Head & BOD Member
MMA Global India

7:30 PM – 7:45 PM

Jury Chair Remarks

Grand Ballroom

Managing Director & Chief Executive Officer
Colgate-Palmolive (India) Limited.
Chief Executive Officer

7:45 PM – 9:45 PM

Award Ceremony Continues

Grand Ballroom

10:00 PM – 11:00 PM

Cocktails & Dinner

Grand Ballroom

Our Partners