Rajit Desai is Sr Vice President – Client Leadership at Mindshare West. He handles a portfolio spanning some of India’s best known companies in the FMCG, BFSI, Building & Construction and Corporate Brand. In his career spanning 25+ years, Rajit has had cross functional experience in advertising, marketing, broadcasting and media planning – giving him a holistic understanding of the business and its drivers. Rajit is passionate about media, content and digital and how it can impact consumers.