The real journey to build a local essential platform
In every stage of business growth, Management encounters different challenges. While pushing growth is life-or-death to every start-up, maintaining momentum at large scale is much more vital for enterprises. Just because one enterprise has tapped into mainstream market, it does not mean that the rein will not be taken over at any time. Market has shown that too many large corporations came to extinction since they could not sustain their growth in the age of disruption.
From the standpoint of a tech corporation who has been through the good, the bad and the ugly, through this session, we will share you the real and painful stories of sustaining business growth, what values we could pave the way for thriving, and then how we could open doors for more changes.
2:30 PM – 2:50 PM
Omnichannel: Connecting the Dots
How real is the online world? Is what people express online what they will do offline? How can we connect investments in the digital world with the sales performance in real life?
In today's fragmented media market, it is no longer effective to think of each advertising platform as a separate unit within a media plan. Total audience measurement (Total Ad Ratings) allows clients to view their total campaign reach across TV and online advertising platforms and understand the duplicated audience between the two
Agile marketing : An imperative in Digital transformation
To #shapethefuture organizations need to access their digital maturity and marketing capabilities in their digital transformation journey. The session discusses the importance of marketing operations, technology management and new operating model, agile marketing to accelerate the impact of marketing in the new emerging digital landscape .
Blockchain - the emerging technology and the implications to the Marketing industry
Being one of the rare Technology evangelists who got to the top during the early days of dot com days and sold his first startup to IBM, David soon spotted the next technology revolution and got on the blockchain trend. He served as CTO, CMO to CEO of different firms across multiple markets, and currently the advisor to different startups and Fortune 100 regarding digital transformation. In this keynote, he will contemplate about the Speed of Innovation based on his own experience in the last 25 years witnessing the technology disruptions in multiple industries, and why Blockchain is the Now. He will also share with the audience about some current real-life applications of Blockchain, how it is creating value for multiple industries, and leading the next digital transformation trends, and how it is related to anyone in the marketing industry.