Agenda | MMA
Visit the MMA COVID-19
Marketer Support Hub

Agenda

September 28, 2018 | Ho Chi Minh City

The Agenda will be continuously updated.

Friday, September 28, 2018

12:30 PM – 1:30 PM

Open for registration

1:30 PM – 1:40 PM

Welcome speech from MMA

1:40 PM – 2:10 PM

Economic Impact on Digital (impact "on" or "from" digital?)

Insights drawn from various key Digital Economy related reports by AlphaBeta, e.g. Digital Nation; Digital Trade (TBC); Google Economic Impact reports; and MSMEs, including:

- Digital Opportunities in Vietnam versus the Region

- Strengths of Vietnam and where there is room to grow

- Economic Impact of Digital Ecosystems, including highlights of how Google has valued added to Vietnam's digitization

Microeconomics Expert and Engagement Manager
AlphaBeta

2:10 PM – 2:30 PM

The real journey to build a local essential platform

In every stage of business growth, Management encounters different challenges. While pushing growth is life-or-death to every start-up, maintaining momentum at large scale is much more vital for enterprises. Just because one enterprise has tapped into mainstream market, it does not mean that the rein will not be taken over at any time. Market has shown that too many large corporations came to extinction since they could not sustain their growth in the age of disruption.

From the standpoint of a tech corporation who has been through the good, the bad and the ugly, through this session, we will share you the real and painful stories of sustaining business growth, what values we could pave the way for thriving, and then how we could open doors for more changes. 

CEO
Adtima

2:30 PM – 2:50 PM

Omnichannel: Connecting the Dots

How real is the online world? Is what people express online what they will do offline? How can we connect investments in the digital world with the sales performance in real life?

Country Director, Vietnam
Facebook

2:50 PM – 3:10 PM

Total Audience Measurement

In today's fragmented media market, it is no longer effective to think of each advertising platform as a separate unit within a media plan. Total audience measurement (Total Ad Ratings) allows clients to view their total campaign reach across TV and online advertising platforms and understand the duplicated audience between the two

Media Business in Thailand, Myanmar and Vietnam
Nielsen

3:10 PM – 3:40 PM

CMO Panel

How does technology help return on investment transformation.

Country Lead of Specialised Nutrition
FrieslandCampina Vietnam
CMO
Thegioididong
Chief Marketing Officer
Fe Credit
Moderator
Chief Operating Officer
dentsu X Vietnam

3:40 PM – 4:00 PM

Networking

4:00 PM – 4:20 PM

Agile marketing : An imperative in Digital transformation

To #shapethefuture organizations need to access their digital maturity and marketing capabilities in their digital transformation journey. The session discusses the importance of marketing operations, technology management and new operating model, agile marketing to accelerate the impact of marketing in the new emerging digital landscape .

Chairman, Ogilvy Vietnam Former Chief Talent Officer
Ogilvy Asia

4:20 PM – 4:50 PM

CXO Panel

How to build competitive advantages in the age of disruption

Managing Director
Shopee
Chief Executive Officer
mobiistar
Co-Founder & CEO
Juno
Moderator
Chief Operating Officer
Cốc Cốc

4:50 PM – 5:10 PM

Blockchain - the emerging technology and the implications to the Marketing industry

Being one of the rare Technology evangelists who got to the top during the early days of dot com days and sold his first startup to IBM, David soon spotted the next technology revolution and got on the blockchain trend. He served as CTO, CMO to CEO of different firms across multiple markets, and currently the advisor to different startups and Fortune 100 regarding digital transformation. In this keynote, he will contemplate about the Speed of Innovation based on his own experience in the last 25 years witnessing the technology disruptions in multiple industries, and why Blockchain is the Now. He will also share with the audience about some current real-life applications of Blockchain, how it is creating value for multiple industries, and leading the next digital transformation trends, and how it is related to anyone in the marketing industry.

Blockchain Advisor - Fortune 100
Blockchain Advisor

5:10 PM – 5:30 PM

Speaking language of the future

Transforming the Business Banking Experience with AI.

COO
Active.Ai

5:30 PM – 5:50 PM

Tech for Tomorrow

A showcase of the latest consumer tech products that will impact the environment we live in.

Founder
Misfit Wearables

5:50 PM

Closing Remark

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

This event is by invitation only. Request an invite.

Our Partners